Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia.
Wisadkosin brings over 20 years of senior leadership experience in the automotive and consumer sectors. She was most recently president of ASEAN Markets and Asia Pacific Distributor Markets at Ford, where she led expansion across multiple countries and achieved sustained growth in competitive markets in the region.
“I am honored to join Hyundai Motor Asia Pacific and excited to work with teams across ASEAN. Together, we will build stronger regional alignment, accelerate transformation, and deliver long-term value for our customers and partners,” said Wisadkosin.
Don Romano, president of HMAP, said, “Vickie’s regional expertise, leadership capability, and deep understanding of ASEAN markets make her exceptionally well-suited to lead Hyundai’s next phase of growth in the region. Her appointment also reflects our commitment to strengthening global female leadership within Hyundai.”
Hyundai noted that Wisadkosin’s appointment supports the company’s efforts to bolster integration, agility, and future-readiness across ASEAN, positioning the company for long-term growth and competitiveness in the region.
