Bangkok, Thailand – Nissan Thailand has announced two new senior leadership appointments across its marketing and sales divisions, reinforcing what it calls “a commitment to enhancing organizational agility and adapting to the fast-moving automotive market.”
Yuma Endo, currently general manager of the ASEAN Business Planning Office, will step into the role of head of marketing, while Nattawut Chaikornkij has been named head of sales.
In his new role, Endo will oversee product and brand marketing initiatives, along with cross-carline campaigns and promotions. He joined Nissan in 2009 and has served in a range of regional and strategic positions, including technical assistant and chief marketing manager.
Meanwhile, Chaikornkij brings more than a decade of experience in Thailand’s automotive sector. He joined Nissan in 2013 and has specialized in area sales management, corporate sales, and used-car operations. As head of sales, he will guide overall sales strategy and execution, including field operations, corporate sales, vehicle operations, and dealer network support.
“These appointments underscore our commitment to faster decision-making, enhancing collaboration with our dealer network, and delivering greater value to customers in Thailand,” said Takaaki Yanagi, senior vice president of Nissan Thailand. Nissan added that the leadership changes are designed to support long-term growth in one of the region’s most competitive automotive markets.
