Singapore – Eagle Eye, a leading SaaS and AI technology company delivering loyalty, personalised promotions and omnichannel marketing solutions, has launched Smart Rewards—a real-time loyalty, incentive and customer engagement solution within its Smart Checkout suite.
The platform enables retailers to deliver precisely targeted rewards at the moment of purchase, processing loyalty calculations faster than a Google search.
Eagle Eye, which works with brands including Endeavour Group, Woolworths and Z Energy, said Smart Rewards empowers retailers to offer personalised experiences across all channels while maintaining speed and accuracy at checkout.
Eagle Eye’s Australia and New Zealand regional sales director, Jonathan Reeve, said, “Too often, current loyalty systems can’t keep up, but Eagle Eye’s new Smart Rewards lets retailers deliver truly personalised offers and points in real-time, right as the basket is being scanned.”
“In a matter of milliseconds, Smart Rewards identifies the customer, analyses their basket items, delivers a personalised reward, and updates their digital wallet instantly,” he added.
“For customers this means a faster, smoother and more rewarding experience; for retailers it provides a smarter, more connected way to boost customer lifetime value and drive same-day offer redemption,” Reeve asserted.
Eagle Eye CEO Tim Mason said, “Retailers today need the ability to recognise customers instantly and apply the most relevant rewards in real-time, regardless of where the transaction takes place. With Smart Rewards, retailers can create personalised shopping experiences that feel immediate, consistent and scalable across every interaction.”
Built with an API-first architecture, Smart Rewards delivers consistent loyalty experiences across in-store, online and mobile channels as part of Eagle Eye’s cloud-based Smart Checkout suite.
