Singapore – Hashtag Interactive, One9ninety and Narrators have announced a new partnership aimed at strengthening creative, social media and influencer marketing services across Southeast Asia.
The collaboration brings together more than 70 regional strategists, creatives and social media specialists, as well as a network of 1.3 million vetted influencers and an influencer marketing platform available on both web and mobile. It also includes an AI-powered creative studio and on-the-ground presence in key Southeast Asian markets.
As part of the development, One9ninety will work closely with Hashtag Interactive while continuing to operate as an independent brand. Clients previously served by One9ninety will now be supported by the Hashtag Interactive ecosystem, gaining access to expanded resources and integrated strategies.
Narrators, a sister company of One9ninety, has also joined the partnership to contribute its influencer marketing technology, insights and campaign execution capabilities.
“This collaboration is about amplifying strengths,” said Vincent Chin, managing partner of Hashtag Interactive. “Clients will benefit from a deeper bench of talent, broader reach, and the ability to tailor solutions with the right combination of creativity, technology, and market expertise.”
“For One9ninety, working closely with Hashtag and Narrators means our clients enjoy continuity plus access to enhanced services and resources,” said Laurent Verrier, founder & CEO of One9ninety.
Max Verrier, regional head of business & operations at Narrators, said, “We are excited to join forces with two agencies that share our vision for delivering innovative, measurable marketing across Southeast Asia.”
The three companies said clients can expect seamless servicing, with the flexibility to draw on individual brand expertise or adopt fully integrated solutions.
