Bangkok, Thailand – Tellscore, an influencer-marketing platform, has entered into a Memorandum of Understanding (MOU) with the Albert Laurence School of Communication Arts at Assumption University (ABAC) to jointly develop an influencer marketing curriculum alongside hands-on learning initiatives. The collaboration aims to equip students with the creative, strategic, and ethical competencies necessary for success in the creator economy.
Tellscore framed the agreement as part of its mission to serve as a benchmark for influencer marketing, committed not only to generating value for brands and content creators but also to cultivating knowledge for the next generation.
The company views the partnership as a strategic move to embed an understanding of the creator economy early in students’ academic journeys and to support their development into capable, confident, and ethical professionals.
From Tellscore’s experience across generations of creators, the company emphassed that sustainable growth hinges on cultivating a “Creator Mindset”—a blend of creativity, data literacy, technological fluency, and social responsibility—not merely building follower counts.
Under the MOU, Tellscore will co-design a forward-looking curriculum aligned with global industry trends, and students will benefit from experiential learning through projects that involve real cases, actual tools, and data from within the influencer ecosystem.
Suvita Charanwong, CEO & co-founder of Tellscore, shared, “We firmly believe the future of the content creator and influencer industry lies in today’s youth. Partnering with the Albert Laurence School of Communication Arts, Assumption University (ABAC) represents a strategic move to establish a strong foundation of understanding about the Creator Economy right from the university level. By integrating academic knowledge with real industry experience, we aim to help students build market-relevant skills and enter the workforce with confidence, capability, and ethics.”
Meanwhile, ABAC’s Dean of the Albert Laurence School, Assistant Professor Dr. Nutthaphut Pandjad, emphasised that partnering with Tellscore advances the school’s core mission of collaborating with the private sector to develop projects benefiting society. He noted that the new curriculum elevates the study of influencer marketing by grounding theory in real-world practice, both domestically and internationally.
Tellscore outlined three core pillars guiding the collaboration:
- Offering students hands-on opportunities to gain real-world experience
- Sharing industry knowledge through structured curricula and joint activities with stakeholders
- Promoting ethical awareness of creators’ roles as public communicators in the digital age
This partnership marks a significant step toward strengthening Thailand’s creator ecosystem through education. By merging academic theory with real-industry experience, Tellscore and ABAC aim to nurture a new generation of creators armed with the mindset, skills, and values needed to thrive in the evolving creator economy.
