Hashtag Interactive to spearhead MAAGAP Insurance Inc.’s brand refresh

Philippines – Digital marketing agency Hashtag Interactive is set to lead MAAGAP Insurance’s brand evolution in the Philippines. The partnership aims to modernise the insurance company’s brand.

MAAGAP aims to make insurance more accessible for Filipino families, continuing its commitment to making it inclusive in the Philippines through digital innovation with Hashtag Interactive.

Through a brand refresh, MAAGAP seeks to forge connections with more Filipinos, solidifying its position as a forward-thinking non-life insurance provider.

Hashtag Interactive has collaborated with brands such as Danone, Electrolux, and Maybank. 

“This partnership marks an exciting new chapter for MAAGAP as we continue to evolve and adapt to the changing needs of the Philippine market. Strengthening our brand is a natural step in our commitment to making insurance smarter, faster, and more accessible for Filipinos,” Martin Dela Rosa, president and chief executive officer of MAAGAP, commented. 

“With Hashtag Interactive’s expertise in shaping impactful and memorable brand identities, we are ensuring that MAAGAP’s message is clear, compelling, and resonates with the right audiences as we drive our growth forward,” Dela Rosa added.

MAAGAP is the first non-life insurance provider in the Philippines to sign the United Nations’ Principles for Sustainable Insurance.

Recently, Triple P Capital and its investor group acquired an 85% stake in MAAGAP.