Mumbai, India — Tilt Brand Solutions has appointed Sandeep Nair as Executive Vice President and Head of ConsulT, its specialist brand consulting division, as the agency strengthens its strategic advisory capabilities for businesses at different stages of growth.
In his new role, Nair will lead and expand ConsulT, which serves as the strategic front end of Tilt’s integrated offering.
The division provides consulting across growth strategy, brand strategy, portfolio and architecture, as well as brand identity systems, helping businesses sharpen their positioning, unlock new growth opportunities and build stronger brands.
The appointment reflects Tilt’s continued investment in strategic consulting as brands increasingly seek integrated partners that can combine long-term business thinking with creative execution.
Joseph (Joe) George, Chairman and CEO of Tilt Brand Solutions, said, “Tilt has been a brand-first communication agency since the very start of its journey, eight years ago; and so this offering is a natural extension of our strengths and interests.”
“As businesses face increasing complexity, ConsulT will endeavour to help brands connect strategy, culture, innovation, and growth with greater clarity and conviction. Sandeep has just the right mix of experience, expertise, and personality to lead this,” added George.
Added Gulshan Singh, Chief Strategy Office at Tilt Brand Solutions, “ConsulT will operate at the intersection of business strategy, consumer insight, innovation, and brand building to drive growth for businesses. We also believe it can play a critical role internally, in making our communication frameworks more robust, contemporary, and specialised. I look forward to working closely with Sandeep on this.”
Nair brings more than 16 years of experience across India, the UK and the Asia-Pacific region. He has held leadership roles at Procter & Gamble, Reckitt Benckiser, Tata Consumer Products and Swiggy, where he worked on brand strategy, go-to-market planning, product launches, innovation and brand transformation.
Most recently, he was Co-Founder and Chief Strategy Officer at Brand Strategy Consultancy David & Who, advising venture-backed startups and listed companies on growth and brand development.
Beyond his corporate experience, Nair has built a strong following within the marketing industry through his newsletter, which reaches more than 10,000 marketers, founders and CMOs. He is also the author of The Story Map, a forthcoming book on business storytelling set to be published by Penguin in August 2026.
Commenting on his appointment, Nair shared, “What excites me about ConsulT is its premise: that the right brand system can play a disproportionate role in shaping the pace, trajectory, and longevity of business success.”
“AI is already changing how brand and marketing work gets done, making the human layer therefore, even more important: sharper diagnosis, clearer decision frameworks, stronger judgment, and more accountable strategic recommendations. Our ambition at ConsulT is to help clients turn business goals into clear brand choices and connect those choices to growth,” added Sadeep.
Through Nair’s appointment, Tilt Brand Solutions aims to strengthen ConsulT’s ability to support businesses ranging from early-stage startups building their first brands to established companies looking to refresh their market relevance and accelerate growth.
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