India – As part of its latest campaign, Agoda has unveiled an AI-driven vacation planner for Indian travellers, created in partnership with Google AI.
Developed using Google’s Gemini and Imagen models, the new tool combines AI-driven natural language understanding with Agoda’s global inventory of travel offerings to generate customised destination and itinerary recommendations. The ‘AI Vacation Planner’ is designed to respond to user preferences and travel intent, delivering detailed, personalised itineraries within seconds.
Gemini processes input from travellers to identify their needs and interests, while Imagen transforms the resulting itineraries into visually rich, interactive presentations. Users can download and share their tailored travel plans, which may also include platform-exclusive discounts.
“At Google, we believe in empowering visionaries to transform industries. Our collaboration with Agoda is a perfect example, as we collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalised, vividly inspiring journeys for every traveller, powered by advanced AI,” said Pulkit Lambah, industry head for travel at Google Asia Pacific.
Agoda says the tool draws from over 5 million properties, 130,000 flight routes, and 300,000 activities available on its platform, simplifying the process of trip planning for users seeking curated travel suggestions.
The campaign targets a range of traveller profiles through Google’s AI-enhanced ad tools across YouTube and Google Ads. Agoda also partnered with creative agency Kulfi Collective and AI studio TrueFan for campaign development.
As part of the promotional effort, Bollywood actor and Agoda brand ambassador Ayushmann Khurrana appears in the role of “Chief Wellness Officer”, Mr Vacaywala. In the AI-generated videos, Khurrana offers personalised, budget-friendly travel suggestions and narrates itineraries tailored to individual users.
The AI Vacation Planner is available to Indian users through AgodaVacationPlanner.com and will remain live until 30 June. Promotional efforts will continue across YouTube and Meta platforms throughout the campaign period.
Gaurav Malik, country director of India, Sri Lanka, and Nepal at Agoda, shared, “Imagine travel planning that’s as exciting and smooth as the journey itself. That’s what we’ve achieved by blending Google’s advanced AI models with Ayushmann Khurrana’s dynamic Mr Vacaywala. On the campaign website AgodaTravelPlanner.com, we’ve redefined the travel planning experience to be both personal and inspiring, and we’re absolutely thrilled to make this available to Indian travellers this month!”
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