Philippines – The Tourism Promotions Board (TPB) Philippines, an agency under the Department of Tourism (DOT) tasked with promoting the country as a premier travel destination, has partnered with digital travel platform Agoda to enhance the Philippines’ visibility on the global tourism stage.
Agoda and TPB are pooling their marketing expertise to boost international arrivals and showcase the Philippines’ rich cultural and natural beauty. The partnership includes exclusive discounts and co-branded campaigns, designed to draw global travellers to both popular and lesser-known destinations across the country, with travel periods extending until March 31, 2025.
Campaign details will be featured on Agoda’s website and mobile app, as well as the Travel Philippines app. The partnership, which is now in effect, will run until December 15, 2024, with travel periods available until March 31, 2025.
TPB’s partnership with Agoda highlights their shared commitment to enhancing the Philippines’ global visibility as a premier tourist destination while driving increased inbound tourism.
Omri Morgenshtern, chief executive officer at Agoda, commented, “Agoda has been dedicated to supporting the tourism industry in the Philippines. We are excited to partner once again with TPB through the latest program as a significant step to leverage our digital expertise as well as our global network to showcase the myriad destinations and vibrant culture of the Philippines to a global audience.”
Also speaking on the partnership, Maria Margarita Montemayor Nograles, chief operating officer at TPB, said, “TPB is thrilled to once again join forces with Agoda in our mutual goal of enhancing travel experiences for both new and returning visitors to the Philippines. This partnership allows us to utilise cutting-edge digital marketing strategies and valuable insights to promote our unique destinations and create memorable experiences for our tourists.”
Agoda has long supported Philippine tourism, introducing quarantine packages for returning Filipinos during the 2021 pandemic. In 2023, it partnered with the World Wildlife Fund to launch the Eco Deals Program, promoting sustainable tourism and supporting biodiversity efforts in Tubbataha Reefs and whale shark conservation in Donsol.
