Philippines – Media outlets in the Philippines show high confidence (65%) in Chinese automotive brands, according to a report from market research firm CARMA. The report shows that media coverage of Chinese car brands shows positive sentiment and low levels of criticism on pricing, technology, and reliability.
CARMA’s global analysis shows that Filipino media outlets displayed the highest levels of confidence, closely followed by Malaysia at 63% and the United Arab Emirates (UAE) at 62%.
Outlets in the Philippines ranked third for covering the technological aspects of Chinese cars with a positive sentiment, trailing after Malaysia and the UAE. They showed the highest levels in publishing favourable content on the reliability of Chinese car brands.
According to the report, the automotive brand BYD emerged as innovative in articles, outpacing brands like Tesla, Geely, and Toyota.
Articles on BYD also contributed to 41% of positive coverage on Chinese automotive brands.
“Our analysis reveals that Chinese car brands, with BYD as the leader, received positive coverage for their pricing, technology and reliability. This greatly aligns with consumer preferences in a competitive landscape,” Sabrina Azmi, research solutions director at CARMA, said.
“Established brands are quickly adapting by forming technology partnerships and shifting their focus to consumer tech events to maintain their relevance,” Azmi added.
