• The Role of Physical Stores in a Digital World: Are physical stores becoming experiential hubs rather than transactional spaces?
• Harnessing Consumer Screen Time: Leveraging mobile-friendly websites and mobile-optimised marketing campaigns
• Flexible Customer Journey: Offering flexible fulfillment options like buy online, pick up in-store (BOPIS), and curbside pickup

• The Critical Period: Why the initial post-sale period is the foundation of profitable growth and enduring customer loyalty
• Building Trust Through Transparency: The impact of clear communication on shipping, returns, and product support on customer satisfaction and retention
• Turning Feedback into Action: Post-purchase surveys and reviews that improve products, services, and customer experience

• Seamless Shopping through Content: How tutorials, product demos, and influencer reviews in social media posts drive direct sales
• Community as the New CRM: Why building active, engaged social communities gives marketers a sustainable edge beyond paid reach
• Breaking Through Social Commerce Limits: How to overcome trust barriers and ensure brand authenticity in a crowded social marketplace

• Recalculating the Risks: How over-reliance on personalised algorithms threaten customer trust and data protection
• Personalisation with Permission: Navigating the new norm of opt-in, opt-out options in retail and e-commerce
• Beyond Protection: Integrating firewalls, secure analytics, and privacy compliance in processing consumer data amongst e-commerce platforms

• Deploying Predictive Models: How to bring predictive analytics into existing workflows and decision-making processes to make smarter, faster decisions
• Expanding Market Reach with Data-Driven Strategies: Testing new product launches or campaigns with predictive simulations
• Boosting Retention and CLV: Ways to prevent churn and offer tailored products to maximise customer value and loyalty with predictive analytics

This roundtable session provides an interactive platform for connecting with industry peers, sharing valuable insights, and exploring key marketing topics. It’s an excellent opportunity to engage in meaningful discussions, exchange experiences, and gain new perspectives from fellow professionals.

Such topics include:

• Customer Engagement
• Customer Experience
• Data & Analytics
• Omnichannel Marketing
• Performance Marketing
• Retail Marketing
• E-Commerce Platforms
• Mobile Commerce
• Data Protection & Security
• Supply Chain Management
• Logistics
• Payments

• Bridging Supply Chain Gaps: The dual edge of automated intelligence in driving transparency
• Unlocking Supply Chain Resilience: Elevating risk management and cost control strategies using virtual simulation models, technology
• Tracking Everything, Everywhere: Smarter inventory control systems and IoT-driven tools for the modern supply chain

• Revolutionising Returns: Integrating AI and automation optimise returned item tracking and damage prevention
• From Manual to Machine-Driven: Transforming return decision-making with AI and machine learning algorithms
• AI and Supply Chain Visibility: How AI models detect anomalies in supply chain performance and product condition

• Moving Beyond Discounts and Points: Building emotional connections with customers through loyalty programmes
• Gamification and Engagement: Utilising gamification in loyalty programmes to drive excitement and interaction
• Building Long-Term Retention Through Rewards: How well-structured loyalty programmes reduce churn and increase lifetime value

• The Omnishopper Mindset: Defining omnishoppers and how their psychology differ from traditional shoppers
• From In-Store to Digital: Why social media platforms are increasingly becoming shopping destinations for omnishoppers
• The Growing Role of Social Commerce: Will it completely replace traditional e-commerce or exist as a complementary channel?

• Understanding Partnership Marketing: Foundations of successful collaboration
• Types of Strategic Partnerships: Choosing the right approach for your brand
• Nurturing Long-Term Relationships: Maintaining growth through ongoing partnerships

• Expanding Reach: Leveraging partnerships to break into new markets
• Cultural Alignment: Ensuring shared values for successful long-term partnerships
• Adapting to Change: Evolving partnership strategies in a dynamic market