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Accenture to acquire Japan-based Yumemi to strengthen digital product capabilities

by Aliza Carmona

-

May 9, 2025

Japan – Accenture has announced its agreement to acquire Yumemi, a Japan-based digital services and product provider, in a move that will significantly boost its ability to rapidly design and launch innovative digital products at scale for clients.

Founded in 2000, Yumemi has developed a wide range of digital products for more than 600 companies across various industries, serving an estimated 60 million monthly active users worldwide. The company is known for its “design engineering” approach, which brings designers and engineers together in integrated teams to accelerate product development and delivery.

Following the acquisition, Yumemi’s team of around 400 professionals in Japan will join Accenture Song, the company’s creative and technology arm.

Accenture said the move will enhance its ability to support clients throughout the digital product lifecycle by tapping into user insights and combining both firms’ strengths in data analytics and generative AI. The company added that demand for digital products continues to grow, as businesses seek new ways to engage customers and remain competitive.

By integrating Yumemi’s development model with its own AI-driven transformation capabilities, Accenture aims to offer end-to-end support in building, operating, and refining digital products at scale.

Atsushi Egawa, CEO of Accenture, Japan, and co-CEO for Asia-Pacific, explained, “By integrating Yumemi’s advanced capabilities, we will bolster our ability to help clients address critical business challenges by anticipating their needs and supporting the development of innovative new digital products. Yumemi’s growth is fuelled by its strong corporate culture and active engagement of its diverse talent, and its leaders prioritise the development of their people and cultivate a flexible, transparent environment, fostering new ideas and exceptional employee experiences.”

“Embracing Yumemi’s forward-thinking approaches and agility, we are committed to creating world-class digital products that significantly impact the market, driving transformation and competitiveness of enterprises in Japan and across the globe,” Egawa added.

Terms of the deal were not disclosed. The acquisition is subject to customary closing conditions. Yumemi will become part of Accenture Song’s design and digital products unit, following its 2024 acquisition of Work & Co.

Toshiyuki Kataoka, CEO of Yumemi Inc., shared, “Accenture’s commitment to delivering on the promise of technology and human ingenuity perfectly aligns with our vision of ‘crafting timeless services to enhance people’s lives worldwide.’ By combining Accenture’s comprehensive offerings with our proven ‘design engineering’ expertise, unique and diverse employee culture, and strong customer community, we aim to accelerate the development of groundbreaking digital services that will transform industry norms.”

He continued, “We have immense respect for Accenture’s culture, which aligns harmoniously with our own. This perfect fit is destined to create remarkable synergy, enabling our teams to refine their skills and unlock new levels of value for our customers, employees, and business.”

Related Tags Acquisition Japan Accenture Song Yumemi digital product
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