Singapore – The soft drinks market in Singapore has reached a value of SGD 12 billion, according to a report from analytics company Euromonitor International. According to the report, the increase is attributed to the health trends in the country.
Euromonitor International’s report saw the soft drinks market growth being driven by consumers’ preference for healthier drinks and focus on sustainability. This also includes the current trend of adopting smart vending machines.
Howard Telford, head of soft drinks research at Euromonitor International, said, “Singapore’s market shows the power of consumer-led innovation. There’s a clear shift towards health, sustainability, and digital solutions redefining how beverages are purchased and consumed.”
According to the report, low-sugar teas are seeing a 16% increase due to consumers shifting to healthier lifestyles. Since low-sugar and sugar-free teas promote various health benefits, more people in younger and professional demographics are drawn to them.
Functional beverages, such as immunity-boosting and wellness drinks, also rose by 20%. Consumers are increasingly becoming interested in products with probiotics, vitamins, and minerals for their health goals.
Moreover, the use of smart vending machines in Singapore has surged by 18%, allowing convenience for customers with cashless payment options. It also allows personalised product recommendations based on local preferences, enhancing users’ experience.
“The increasing popularity of low-sugar and functional options provides growth opportunities for brands to connect with consumers’ health priorities while maintaining product appeal,” Telford commented.
He added, “Smart vending machines are bridging technology and convenience, enabling brands to strengthen consumer engagement in dynamic urban centres.”
