Australia – Global marketing and media consultancy Ebiquity has announced the appointment of Paul Murphy as managing director of its Australia and New Zealand business.
Headquartered in Sydney, Australia, Paul will report to Leela Nair, managing director of APAC, and will be responsible for leading the company’s strategy and business operations in the region.
Under Paul’s leadership, Ebiquity will continue to deliver strategic value to its clients, elevate the company’s profile, and expand and progress its ability to support marketers in achieving effective and responsible advertising.
Paul brings over 25 years of experience in the media industry across agency, consultancy, and marketing. His career includes leadership positions such as managing director at iProspect Australia, chief media officer at Cummins & Partners, and national media manager at Carlton & United Breweries (CUB), Australia.
Speaking on his appointment, Paul said, “I’m thrilled to have the opportunity to work with Ebiquity at this time of seismic industry change. Advertisers have never been more aware of their impact and responsibility than now, and Ebiquity is uniquely placed to support them achieve effective and responsible advertising. I look forward to connecting with as many people as possible in my new capacity in 2025.”
Meanwhile, Leela commented, “The Asia-Pacific region is a key market for us, and we are delighted about Paul’s appointment. He is a highly respected executive, and his appointment strengthens Ebiquity’s capabilities in the media and digital space.”
Lastly, Ruben Schreurs, global CEO at Ebiquity, commented, “We are thrilled to welcome Paul to the Ebiquity family. His appointment reflects our commitment to best serve our clients’ needs, help them improve media investment decisions for better business outcomes and in doing so, create a better media world together with their media agency partners.”
