Singapore – Sephora, a beauty products retailer, is celebrating diversity and authenticity in its new global film directed by filmmaker Anastasia Mikova.
The brand’s first film, ‘Beauty & Belonging,’ delves into the diverse definitions of beauty across the globe.
As a documentary, ‘Beauty & Belonging’ features conversations with Sephora employees and founders of beauty brands from different countries. Through their perspectives, the film highlights how witnessing diverse representations is important to help people embrace their own beauty.
The documentary also include testimonials from brand founders Christine Chang and Sarah Lee from Glow Recipe, Danessa Myricks from Danessa Myricks Beauty, Mario Dedivanovic from Makeup by Mario, Mathilde Thomas from Caudalie, and Akash and Nikita Mehta from Fable & Mane.
Through the film, Sephora echoes its values of inclusion, diversity, and equity, reaffirming its commitment to welcoming everyone.
Jenny Cheah, managing director of Sephora Southeast Asia & Oceania said, “It’s truly heartening to see the stories of our employees and brand partners come to life in this film. At Sephora, everything that we do – from deciding the brands to partner with to hosting large scale events for our loyal community of beauty enthusiasts – is guided by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty. Beauty & Belonging has succinctly and powerfully captured that essence.”
“It makes me so proud to be a part of Sephora when I watched the film. Our employees are the heartbeat of the organisation, and I am convinced that when they feel empowered to embrace and define their beauty, that will deepen the connection and impact that Sephora has with our customers and partners,” Xia Ding, managing director of Sephora Greater China, said.
Mikova commented, “I’ve always been fond of meeting people and discovering their stories – what makes them unique, their journeys, and their perspectives on life. At the same time, I love finding the threads that connect us all as humans and the meaning of beauty across cultures is one of them. Throughout the shoot of the movie, I was able to sense how rich, diverse, and sensitive the Sephora community is, but above all these people are part of one big inclusive family.”
