Singapore – InMobi Advertising, a marketing and advertising platform, has collaborated with sustainability platform Scope3 to offer decarbonising media and advertising. The sustainable media offering is designed for mobile and in-app use.
Through Scope3, InMobi Advertising allows clients to access carbon emissions measurement data to reduce their emissions in the long run. Media owners, sellers, and buyers can set their reduction targets and strategies while optimising campaign performance.
According to Scope3 data, campaigns for green media-compliant products reduce emissions by 39% and increase click-through-rate by 10% on average.
Through the collaboration, InMobi Advertising highlights its dedication to high quality and direct traffic to publisher inventory while reducing carbon emissions. In 2023, it set targets aligned with Science-Based Targets Initiative. It is also a member of Ad Net Zero, highlighting its commitment to sustainability.
“This partnership with Scope3 and the launch of InMobi Advertising’s green media offering marks a significant milestone in the company’s sustainability journey. InMobi Advertising is translating its commitments into tangible actions that will positively impact the environment and the advertising industry; this is a critical step towards a unified standard of measurement for sustainability across ad tech,” Abhay Singhal, chief executive officer at InMobi Advertising, said.
“Inefficiency and waste in digital advertising aren’t just bad for marketers—they’re bad for the planet, too. The industry must shift to more sustainable media buying, but that change will only happen if marketers see the connection between sustainability and growth. InMobi Advertising’s new green media segments, powered by Scope3’s data, offers a solution that helps buyers continue to hit their media targets while cutting down on emissions of their campaigns. This work is another big step forward in making advertising more sustainable,” David Fischer, global head of adtech platforms at Scope3, said.
