London, United Kingdom – Popular soft drink brand 7UP has revealed its latest campaign ‘Level Up With 7UP’, a new global platform dedicated to those who are looking to elevate their social occasions. Drawing on popular insights and online trends, the soft drink brand recognises that both Gen Z and Millennials are more open when it comes to experimenting with food and drink options like never before.
7UP is celebrating this creative expression, reiterating its role within social occasions by cementing itself as the go-to drink for crafting refreshing mixes to round out any gathering – becoming the perfect partner for the next wave of social enjoyment.
To celebrate, 7UP has released a short film that features friends turning up the fun by mixing 7UP in their own creative ways, showcasing their excitement and curiosity about their new concoctions. It captures how the playful experimentation with 7UP effortlessly elevates the good vibes.
For the brand, whether it’s getting together for a fun beach day, birthday celebrations or heading to a house party with friends, the soft drink brand provides the perfect base to every serve, bringing delicious flavour, fizz, and an extra splash of zest to your drinking experience.
The new campaign also forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide – solidifying 7UP as a versatile plus-one to any gathering.
Moreover, 7UP will also launch a new influencer content series aimed at making it easier than ever to create and enjoy delicious mixed drinks. This vibrant campaign is specifically designed to guide Gen Zs and Millennials through the steps of how to level up with 7UP. Creators will incorporate 7UP into much-loved beverages, demonstrating how simple it can be to enhance the taste whilst putting a unique spin on your drink of choice.
Eric Melis, vice global of brand marketing at 7UP, said, “We’re excited to launch our new 7UP mixology campaign, designed to show how adding 7UP to your social occasions can elevate unforgettable moments. With countless ways to enjoy 7UP, this campaign highlights all the different mixes consumers can create. Whether you’re sipping on a mocktail spritz, using it as your chosen mixer or enjoying it straight from the can, 7UP provides the perfect blend of flavour and fizz, creating a refreshing experience that’s ideal for any moment spent with friends.”
