Tag: Brand platform
The new platform aims to reposition Gong cha from being viewed as an occasional treat to an everyday lifestyle beverage
While recognising that LinkedIn cannot resolve every workplace challenge, the campaign positions the platform as a network that supports users in growing their careers or businesses.
Developed in partnership with Howatson+Company, the campaign focuses on the mindset that characterises Australia’s most ambitious people—a relentless drive to achieve goals both professionally and personally.
“Wonderfully Unordinary” is intended to resonate with a younger generation by emphasising that individuals perceive and shape the world differently, and that self-expression plays a central role in that process.
The platform seeks to differentiate Skydeck from Melbourne’s well-known street-level attractions by positioning it as a place where the city’s sport, culture, events and everyday life can be viewed simultaneously from an elevated perspective.
Alongside the film, the campaign is being rolled out across out-of-home, radio, and social media channels. It signals a refreshed creative direction for Telstra’s Enterprise division, aiming to demonstrate the possibilities of partnership and the role of connectivity in advancing Australian industri...
The campaign launches in Australia with a 30-second film shot in Tokyo by award-winning directing duo Alaska through production company Iconoclast.
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
According to the company, it positions MLC as a brand supporting Australians at every stage of their financial journey.
Life insurance company TAL has unveiled a new brand platform reflecting its mission to make insurance more accessible.
![[Partnership] OpenAI, Sea](https://marketech-apac.com/wp-content/uploads/2026/06/Partnership-OpenAI-Sea-1.jpg)