China – The Ogilvy Group China has announced the promotion of Yong Yuan, previously president of Ogilvy Advertising China, to Chief Executive Officer of The Ogilvy Group China, effective immediately.
In his new role, Yong will oversee the group’s people, clients, and growth strategy across China, reporting to Chris Reitermann, Chief Executive Officer of WPP Greater China.
His responsibilities include leading the group’s operations across advertising, digital experience, social, influence, and public relations, while strengthening collaboration across its agency portfolio, including Ogilvy and Grey. Both agencies will continue to operate independently while working more closely across capabilities and client engagements.
Chris Reitermann commented,“I have had the privilege of working closely with Yong for 15 years and have seen firsthand the leader he has become. His strategic vision, integrity and unwavering commitment to our clients and people have earned him the trust and respect of colleagues and clients alike. His appointment reflects our long-term commitment to developing leadership from within and empowering proven talent to make an even greater impact.
He added, “It gives me immense pride to see Yong step into this role, and I have every confidence in his ability to lead The Ogilvy Group China into its next chapter of growth. I look forward to continuing our partnership as we create even greater value for our clients.”
Yong joined Ogilvy in 2011 and most recently served as president of Ogilvy Advertising China. He brings experience in brand development, client management, and business leadership, having spent more than a decade with the organisation.
He holds an MBA from Harvard Business School and has been involved in leading client and agency growth initiatives during his tenure at Ogilvy.
Commenting on his promotion, Yong said, “I’m honoured to take on this expanded role and deeply grateful for the trust placed in me. What has always distinguished Ogilvy is our ability to combine enduring expertise in brand thinking, creativity and integrated capabilities to help clients grow.”
He added, “As I take on this broader group leadership responsibility, I look forward to working closely with our teams across Ogilvy and Grey to strengthen collaboration, unlock new opportunities for our clients, and create an environment where our people can do the best work of their careers.”
