Bangkok, Thailand – Pete Thasorn Boonyanate has been appointed as chief creative officer at Ogilvy Thailand, effective 1 March. He assumes the role following the departure of Gumpon Laksanajinda, who stepped down after a 25-year tenure with the company.
Prior to joining Ogilvy Thailand, Boonyanate served as chief creative officer at BBDO Bangkok, where he helped the agency secure major pitches including Samsung Consumer Electric, LINE, and the Tourism Authority of Thailand. Over the course of his career, he has also received numerous industry recognitions, including accolades from Cannes Lions and One Asia.
“We are incredibly excited to welcome Pete Thasorn Boonyanate to lead our creative charge. Pete’s fresh perspective, dynamic leadership, and unwavering commitment to pushing creative boundaries perfectly align with Ogilvy’s ambition for the future,” said Jiravara Virayavardhana, chief executive officer at Ogilvy Thailand.
She added, “We extend our deepest gratitude to Gumpon Laksanajinda for his extraordinary 25 years of dedicated service. His creative passion and instrumental role in shaping Ogilvy’s legacy have set an incredibly high bar for excellence, driving us to be a top player not just in Thailand, but across Asia Pacific.”
On his appointment, Boonyanate commented, “It’s an immense privilege and an exciting challenge to now lead the creative team here. My focus will be on fostering a culture of brave ideas, where talent thrives, and where we consistently deliver groundbreaking work that not only solves business problems but truly shapes culture and sets new benchmarks for effectiveness and innovation for our clients.”
According to the agency, Boonyanate’s appointment is expected to strengthen Ogilvy Thailand’s position as a creative powerhouse while further enhancing its capabilities in brand building, digital transformation, and integrated marketing solutions for clients.
