Singapore – Now that consumers are becoming more concerned about being an active player in the sustainability movement, the current period presents a great opportunity for brands and companies to jump on this interest and draw consumers further to step up their efforts in enabling a better society and environment.
In light of this, the World Wildlife Fund organisation in Singapore (WWF-Singapore) is launching a new webinar this January 10, 2023, which aims to help businesses communicate better their sustainability commitment, specifically in the area of sustainable palm oil.
The webinar, Palm Oil: Hero or Zero? How to Communicate About Palm Oil, will be pulling industry leaders from WWF-Singapore and Synthesis Sustainability Lab into one space to elaborate on the challenges and misconceptions affecting demand for sustainable palm oil, as well as the right communication approaches to boost consumer awareness and demand.
Joining the discussion are Vivek Kumar, chief marketing and communications director at WWF-Singapore; Audrey Tsen, sustainability lab director at Synthesis; and Gabrielle Malcolm, assistant market transformation manager at WWF-Singapore.
Through the virtual discussion, businesses can learn from industry experts on topics from communicating about sustainable palm oil to meeting consumers’ demand for sustainability in the said webinar.
WWF-Singapore has been working with businesses and communities on the ground to develop tools and guidance for better traceability and transparency within palm oil supply chains, increasing market demand for certified sustainable palm oil and supporting the production of sustainable palm oil in key landscapes.
The webinar, Palm Oil: Hero or Zero? How to Communicate About Palm Oil, will be held on January 10, 2023, at 3:00 pm (GMT + 08:00). Secure your spot at the webinar HERE.
