Tag: Scholarships

Malaysia – The Malaysian Association of Accredited Advertising Agents (4As) is offering scholarships for the IPA Foundation Certificate to Malaysian tertiary lecturers specialising in Advertising and Marketing Communications until August 25, 2023.

Open to Malaysians who are full-time lecturers in advertising and marketing communications, 4As scholarships for the IPA Foundation Certificate are focused on improving competency of teaching for the respective fields.  

Khairudin Rahim, CEO at 4AS Malaysia, acknowledges the growth of the advertising industry and the increasing number of interested students, which calls for more lecturers who teach advertising and marketing communications who possess practical experience of the industry.

“The IPA Foundation Certificate offers them a comprehensive and up-to-date understanding of the practical day-to-day work of marketing communications, from understanding the advertiser’s business, writing strategy and briefs, media, ideation, creative development up to campaign effectiveness. These basics never change. Get them right and the rest will fall in place,” he added.

Previous scholarship recipient Heidi Tan from Multimedia University said, “I felt that my students were able to benefit from her participation in the IPA course. The case studies provided in the course were my favourite and I have been sharing these with my students so that they can see how strategies and effective design work hand-in-hand to create successful campaigns.”

Developed by the Chartered Institute of Practitioners in Advertising (IPA), the IPA Foundation Certificate is the world’s premier professional advertising qualification, which is recognized by 4As as a practical requisite, offering scholarships for advertising educators since 2017. 

New York – Integrated marketing agency Wunderman Thompson, in collaboration with the 4A’s Foundation, has launched the 2022 Helen Lansdowne Resor Scholarship, an international opportunity that amplifies historically marginalised female and non-binary voices in the creative industry.

Recognizing the unparalleled creative force that Helen Lansdowne Resor has had as the first female copywriter in Wunderman Thompson’s history, the scholarship was developed to give female and non-binary students the opportunities and support they need to succeed in the creative ranks of the advertising industry.

The application period begins on November 14, 2022, and ends on January 6, 2023. Open to all female and non-binary students currently enrolled in an undergraduate, graduate, or portfolio program in a creative field. In total, four scholarships will be awarded to be announced in March 2023. 

Four recipients will receive a $10,000 scholarship grant, a paid internship at a Wunderman Thompson office in their respective region, a Wunderman Thompson mentor, and a ‘first look’ placement consideration upon graduation. Beneficiaries will be able to work directly with Wunderman Thompson’s creative teams and learn what it takes to succeed in the advertising industry.

Ezinne Okoro, global chief inclusion, equity and diversity officer at Wunderman Thompson said, “We’re excited to offer the Helen Lansdowne Resor Scholarship again this year. The previous year’s recipients all embraced their own unique forms of creative bravery and truly embodied Helen’s legacy.”

Okoro added, “As an agency, we want to continue to amplify the voices of creative women and non-binary individuals by giving them support, mentorship, and the opportunity to thrive in a widely male-dominated field. Our hope is to uplift this generation and create a more diverse, equitable, and truly inclusive future for our industry.”

Daniel Bonner and Bas Korsten, global chief creative officers at Wunderman Thompson stated, “Creativity takes courage, just as it took courage for Helen Lansdowne Resor to blaze a trail as one of the industry’s pioneers and first female creatives. It’s an honor to continue this tradition and invite female and non-binary students into the Wunderman Thompson family and give them a space to hone their creative thinking by working alongside the incredible creative talent across our global network.” 

Manila, Philippines – Tech giant Google has announced that it will provide 39,000 Google Career Certificate scholarships to equip Filipino students and job seekers from underserved communities with job-ready skills. This aims to help them land career opportunities in high-demand industries such as IT.

The Google Career Certificates provide a suite of flexible online training programs available on Coursera.org. These certificates, built and taught by Google, are designed to provide learners from all backgrounds with digital skills within an estimated time of three to six months. The four certificate options that Google provides are IT Support, UX Design, Data Analytics, and Project Management, which are available for everyone aged 18 and above and require no previous degree or experience. 

“Google is committed to supporting the Philippines’ economic growth through the opportunities created by the country’s growing digital economy. With the unemployment rate at 5.2% and rapidly growing job postings in tech, Google hopes to address the digital skills gap and improve the lives of thousands of Filipinos for themselves and their families by providing free Google Career Certificates,” said Bernadette Nacario, country director of Google Philippines.

Moreover, Google will be working closely with local partners such as the Globe Group and government stakeholders, including the Department of Trade and Industry and the Department of Information and Communications Technology, to distribute the scholarships. These distribution partners will nominate qualified recipients and track the progress of the scholars.

Yoly Crisanto, Globe’s group chief sustainability and corporate communications officer, noted, “Empowering today’s workforce with digital and job-ready skills is important to lead the country towards economic development. The Globe Group is honoured to play a vital role in the Google Career Certificates program in the Philippines that will help 39,000 young Filipinos with advanced IT courses.”

Meanwhile, Alfredo Pascual, secretary at the Department of Trade and Industry, said, “As we continue to move towards inclusive growth and employment generation, programs like the Google Career Certificate scholarships are invaluable to our mission of creating globally competitive industries. We laud Google for launching this initiative that will bridge 39,000 students and jobseekers to in-demand career opportunities in tech and IT.” 

Atty. Ivan John Enrile Uy, secretary at the Department of Information and Communications Technology, commented, “We thank Google for launching this high-impact program in the country that will not just create career pathways for thousands of Filipinos but will help the Department champion the economic benefits of a digital Philippines.”