Mumbai, India – In a stereotypical set, men often make the first move in asking someone out for a date. But this latest ad from ice cream brand Cornetto makes viewers think otherwise: what if a woman asks a man out instead?
In this 20-second film conceptualised by DDB Mudra, explores the thought of asking someone out on a date, which normally makes everyone nervous, as well as the pressure of making it special contribute to the dilemma. The film itself puts an end to the ‘dilemma’ by encouraging consumers – girl or guy – to express their feelings with a gesture as simple as sharing a Cornetto.
Cornetto itself has long been a partner in the dating journeys of millennials and now the much younger generations. The brand has been known to lead the conversation around love and has taken a fresh, modern approach with its new campaign.
Speaking about the campaign execution, Maya Ganpathy, general manager at Kwality Wall said that as the brand has always been the wingman for youngsters to express love and make the first move, their latest campaign shows that Cornetto goes a step ahead to change the language of love by asking one out ‘with a Cornetto’ and ‘to be their Cornetto’.
“It also breaks stereotypes by entrusting the girl to make the first move, an idea that is sure to spark a conversation and perhaps a new trend. We couldn’t have asked for a better team than Alia, Rohit, and Gauri (Shinde), who have done a spectacular job of bringing this idea to life,” Ganpathy said.
Meanwhile, Pallavi Chakravarti, creative head – West at DDB Mudra, commented, “It’s not easy telling that special someone you like them. So, the next time words or even emoticons fail you, don’t worry. A Cornetto will suffice when you want to make your move. The campaign is light, sweet and ends on a high note – much like the Cornetto itself.”
The 360-degree campaign pans across television, social and digital platforms, which is headlined by the film.
