Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing APAC
No posts found

Wharf Hotels announces rebrand for Marco Polo Hotels

by Teddy Cambosa

-

September 4, 2024

Wharf Hotels announces rebrand for Marco Polo Hotels

Hong Kong – Hospitality group Wharf Hotel has announced a comprehensive rebrand for hotel brand Marco Polo Hotels. The brand, named after the eponymous Venetian merchant, has its brand transformation stemmed from a strategic vision focused on addressing the evolving behaviour of guests and the addition of numerous enhancements.

Located in gateway cities like Beijing, Hong Kong, Jinjiang, Wuhan, Xiamen, Cebu, Davao and Manila, the refreshed Marco Polo Hotels brand is designed to inspire guests to embark on a journey of discovery whether for business or leisure.

At the heart of the rebranding is a new series of pillars — Enrich, Connect and Responsible — that help define the essence of Marco Polo Hotels, a new visual identity, as well as a Viva Magenta brand colour to resonate with the brand’s warm, vibrant and uplifting personality.

The brand’s new visual identity and colour palette will be deployed in stages to consumer-facing marketing materials and hotel collateral throughout 2024 and into 2025. The refreshed look is the beginning of a comprehensive enhancement plan, which includes the group’s first two rebranded properties – Prince Hotel, Hong Kong and Marco Polo Wuhan.

Changes are expected to be progressively introduced at the other properties in the next few years, including investments in the interiors, as well as improved guest experiences.

Thomas Salg, president at Wharf Hotels, said, “We revisited our brand to ensure the rebranding and enhancements will better reflect the ethos of our namesake and address the increase of bleisure travel in Asia Pacific. Today’s and tomorrow’s guests are looking for more than just a place to stay; they want inspiring experiences in the form of sights, sounds and tastes – both inside our hotels and out. What we set out to accomplish definitely showcases our commitment to creating a holistic guest experience and lasting value for our stakeholders.”

Related Tags Hotels rebranding Asia Pacific Wharf Hotels Marco Polo Hotels
Share this article

Related Articles

View All
Eunice Lodripas returns to AHG Hotels and Resorts as director of corporate comms, marketing
Marketing Southeast Asia
Eunice Lodripas returns to AHG Hotels and Resorts as director of corporate comms, marketing
August 22, 2024
By Teddy Cambosa
Trip.com Group forms strategic partnership with Megaworld Hotels & Resorts, Vinpearl hospitality brands
Marketing Southeast Asia
Trip.com Group forms strategic partnership with Megaworld Hotels & Resorts, Vinpearl hospitality brands
May 29, 2024
By Brandon Yulolo
Sentosa
Marketing APAC
WE Communications appointed as PR and social media agency for four Sentosa Hotels
April 16, 2024
By MARKETECH APAC
MARKETECH-PHOTOS-_3_
Marketing Southeast Asia
More than a third of Singaporeans engage in hotel loyalty programmes; Marriott Bonvoy, IHG One Rewards lead list
December 6, 2023
By Aliza Carmona
MARKETECH-PHOTOS
Marketing Southeast Asia
Grand Hyatt Singapore announces dual-agency appointment as part of hotel’s marketing strategy
August 11, 2023
By Aliza Carmona
mandarin oriental article featured image
Marketing Featured Global
Mandarin Oriental Hotel Group appoints Forsman & Bodenfors as global brand agency
January 23, 2023
By Jamaica Marciano
No posts found

Featured Articles

View All
WN-2024-MY_Hero-image-2
Marketing Southeast Asia
MARKETECH APAC’s second edition of ‘What’s NEXT in Marketing’ conference in Malaysia to highlight future marketing trends
September 3, 2024
By Aliza Carmona
BIRD-Workshop-Feature-Image-_1_
Marketing Southeast Asia
MARKETECH APAC, Bird team up for complimentary SG workshop on transforming customer engagement through AI-powered WhatsApp marketing
September 2, 2024
By Aliza Carmona
How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
Marketing Featured APAC
How brands should improve their e-commerce marketing strategies, as told by APAC marketing leaders
September 2, 2024
By Teddy Cambosa
Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
Marketing Featured APAC
Here’s what industry leaders say about e-commerce marketing’s future–from RMN’s rise to AI-powered solutions
September 2, 2024
By Teddy Cambosa
WN-2024-ID_Hero-image-2
Marketing Featured Southeast Asia
MARKETECH APAC brings 'What’s NEXT in Marketing' conference to Indonesia, advancing future marketing strategies
August 30, 2024
By Aliza Carmona
E-Commerce Marketing Series: Love, Bonito’s Esther Chan on blending efficiency, human centricity for e-commerce marketing strategies
Marketing Featured APAC
E-Commerce Marketing Series: Love, Bonito’s Esther Chan on blending efficiency, human centricity for e-commerce marketing strategies
August 28, 2024
By Teddy Cambosa
No posts found

Most Recent Articles

bacha coffee concept store HK launch
Bacha Coffee opens first flagship store in Hong Kong at Harbour City
May 9, 2025
Aliza Carmona
No posts found
L'Oréal Travel Retail debuts first SkinCeuticals A.G.E. Lab at Changi Airport T3
May 9, 2025
Fatima Baduria
KL Wellness City, PUMM team up for wellness-driven productivity talk for entrepreneurs, corporates
May 9, 2025
Teddy Cambosa
Dentsu India appoints John Thangaraj as chief strategy officer for creative & media
May 9, 2025
Aliza Carmona
Samsung highlights power of AI in latest global advertising campaign with BBH Singapore
May 9, 2025
Fatima Baduria
Crikey’s latest campaign with DDB Melbourne shows why they’re the real election winners–kind of
May 9, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
  • Indonesia
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin