Manila, Philippines – Eunice Lodripas, most recently the director of communications at The Ascott in the Philippines has returned to AHG Hotels and Resorts as its director of corporate communications and marketing. Eunice was previously with AHG as its marketing and communications manager in 2018.
“My role is to be the master storyteller of AHG Hotels and Resorts–overseeing the strategic planning, brand management, and public relations to ensure that all our efforts align with the company’s objectives and resonate with the different stakeholders,” Eunice said in an exclusive conversation with MARKETECH APAC.
She has also expressed interest in enhancing AHG’s image as a hospitality brand and improving its engagement with its customers through various content and campaigns.
“I’m thrilled to collaborate with my team to develop dynamic content and campaigns that will elevate AHG’s brand image and strengthen our connection with customers. I’m also eager to spotlight our brands, showcasing how they blend renowned Filipino hospitality with world-class amenities, and to highlight the investment opportunities available as we look to expand into new markets, both locally and internationally,” she said.
Eunice had spent four years with The Ascott in the Philippines where she started off as a cluster marketing communication manager in 2019 before being promoted to cluster associate director of marketing in 2021 then to her director of communications role in 2023. Prior to Ascott, she was a marketing and communication manager for JEN, a design and lifestyle-centric hotel brand by Shangri-La.
“Being able to pivot fast in the needs of the market, in accordance with the brands I handle is one of the key learnings I will take away with me,” she said when asked to reflect on her previous hospitality industry experience.
When reflecting on the status of the hospitality industry in the Philippines, Eunice acknowledges the continued competition of local and international hospitality brands in the country, and that brands should “do more” to stand out to guests.
“We have a highly competitive market in the Philippines and so it presents both a challenge and opportunity to all the industry players. In this particular instance, providing right kind of information/service/product they need is key to being successful. As one of the constant reminders of one of my mentors before, we need to cut through the noise. We need to do it consistently well,” she said.
When asked what AHG intends to do to stand out in the local hospitality industry, Eunice said, “We’ll see the usage of different media channels, particularly social media. What content we put out, and how responsibly we create this content will all make a difference. We need to put value in anything we share, not just for the sake of selling rooms and being visible.”
