Tag: Chinese New Year
The campaign, titled “Kebaikan Digemari Rakyat Malaysia (Goodness That Malaysians Love),” positions Lactel’s yogurt and yogurt drinks as part of festive tables and everyday moments during the back-to-back celebrations.
“The Blessing” follows last year’s film, “The Wish,” bringing back the same characters and cast but shifting focus to sibling relationships and the emotional responsibilities of caring for an aging, unwell parent.
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
Titled Stay ONG in Health and Radiance, the campaign shifts the traditional notion of fortune beyond material success to focus on holistic wellbeing.
In the film, this tradition serves as a metaphor for how legacy, progress, and prosperity are built through collaboration rather than individual effort.
The series premiered on Xiaohongshu, where short-form serialised drama content has gained traction among Chinese-speaking audiences in Malaysia. Episodes were later rolled out on Scentify’s Instagram account to expand reach to a broader audience.
Bangkok, Thailand – KFC Thailand marked Chinese New Year with a campaign and on-ground activation centred on a limited edition product and sensory experiences. The launch event, titled “KFC Crack the Crunch: Chinese New Year Festival”, was held at the Tiger God Shrine in Sam Yan. As part of the campaign,...
Singapore – McDonald’s Singapore hosted its largest community Lohei celebration at Punggol Digital District, bringing together more than 200 ComLink+ families and Punggol residents from diverse backgrounds in a festive show of unity and togetherness. The event was attended by Gan Kim Yong, Deputy...
Bangkok, Thailand – One Bangkok has rolled out its Chinese New Year activation, headlined by a festival and several on-site activities. The celebration aims to bring together traditional beliefs and culture with a contemporary, urban lifestyle. The festival and accompanying promotions will run...
The production is described as Malaysia’s first Chinese New Year film told in Teochew, reflecting U Mobile’s emphasis on cultural representation and authenticity.
