Japan – Vpon has appointed Yoshitaka Shinohara as its new chief executive officer, following the resignation of founder and former CEO Victor Wu, who stepped down from his roles as chairman of the board and CEO on October 1st.
Shinohara, currently serving as Vpon’s group chief strategy officer (CSO) and general manager of Vpon Japan since 2014, will take on the CEO role with a focus on advancing the company’s expansion in the Japanese market and accelerating the cross-border growth strategy, “Cool Japan & Nations.”
As CEO, Shinohara brings extensive expertise in big data and cross-border market expansion. He will focus on strengthening Vpon’s presence in the Japanese market while actively pursuing new opportunities across the Asia-Pacific region. Centred around the “Cool Japan & Nations” concept, Vpon will leverage AI and big data technologies to deliver unique value to clients and partners.
In an official press release, Vpon wrote, “Our strategy is built on the foundation of data-driven and DX approaches, cultural exchange, and cross-industry cooperation, aiming to achieve business success while promoting global development.”
“We hope that through this approach we can facilitate international cultural exchange and assist other countries in shaping and realising their respective ‘Cool Nations’ visions, serving as an important driving force for showcasing their unique charm on the global stage!” the company added.
Shinohara, on behalf of the company and the board of directors, also expressed gratitude for Victor Wu’s leadership in steering the group through key milestones and extended best wishes for his future endeavours.
Victor Wu founded Vpon in 2008 with the vision of “Data Drives Transactions.” Under his vision and leadership, the company expanded from Taiwan to major Asian markets, including Japan, Hong Kong, Singapore, and Thailand, gaining the trust of the Japanese government, top financial institutions, and leading retail giants across the region.
Vpon has also forged strong partnerships with major institutions and brands, including the Japan National Tourism Organisation (JNTO), Tokyo and Osaka Convention & Visitors Bureaus, JR East, JR West, CTBC Bank, and ABC Mart. These collaborations highlight Vpon’s industry recognition and solidify its position as a leader in the AI data sector.
In a detailed LinkedIn post, Wu reflected on his journey with Vpon, from its founding and expansion to navigating the COVID-19 pandemic. He announced his resignation, thanked investors for their trust, and shared plans to take a break with family. Wu also hinted at starting a new business while remaining open to joining another company or organisation.
