Singapore – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, has bolstered its Southeast Asia operations with two key appointments—Kevin Smyth as commercial director for Southeast Asia and Cindy Lim as DSP partnerships manager.
The hires mark the company’s next growth chapter following four consecutive years of strong performance in the region.
“Vistar’s growth in Southeast Asia reflects the incredible opportunity that lies ahead,” said Ben Baker, managing director, APAC at Vistar Media.
With a focus on deepening local expertise and accelerating the adoption of programmatic digital out-of-home (pDOOH), Vistar is investing in talent that bridges technology and creativity.
“Kevin and Cindy both bring a deep understanding of the region and the expertise needed to support our clients and partners as pDOOH adoption accelerates. With their appointments, our Southeast Asia team is now fully equipped to operate independently and deliver the level of service and insight our partners expect.” Baker added.
Smyth brings over two decades of digital media and ad tech experience across the UK and Southeast Asia, previously leading regional sales at GumGum and driving programmatic video expansion at Magnite.
“I am really looking forward to working with our partners to help them get more from pDOOH through smarter planning, better targeting, creativity that stands out, and measurement that empowers both brands and agencies,” said Smyth.
“Southeast Asia is one of the most exciting and diverse markets in the world, with huge potential for innovation in how brands connect with audiences. I see an incredible opportunity for Vistar to bring the same sophistication and scale to pDOOH that programmatic has delivered to other digital channels, while remaining rooted in local understanding and collaboration,” he elaborated.
Lim joins as DSP partnerships manager after a decade at JCDecaux, where she led programmatic trading.
She will now oversee Vistar’s demand-side platform partnerships across Southeast Asia, managing relationships, providing strategic guidance, and driving shared growth.
“Moving to Vistar was an obvious choice,” said Lim.
“I have spent over ten years in the OOH industry, including five focused on programmatic, and have seen first-hand the impact pDOOH can have in growing the category in Southeast Asia. I am eager to bring that experience to Vistar and continue building strong partnerships that deliver value for clients and the broader ecosystem,” she explained.
With these appointments, Vistar Media reaffirms its commitment to scaling pDOOH sophistication across the region—lighting up Southeast Asia’s skyline of possibilities with smarter, data-driven creativity.
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