Singapore – Vistar Media has appointed Sean Cheyney as its new global head of retail media, tasking him with leading the company’s retail media strategy and strengthening its position within the expanding retail media ecosystem.
In this newly created role, Cheyney will spearhead Vistar Media’s retail media strategy, leveraging the company’s cutting-edge out-of-home (OOH) solutions to seamlessly integrate into the retail media ecosystem, driving greater value for retailers, agency partners, and brands alike.
With over 20 years of experience driving revenue growth across digital and traditional media channels, Cheyney is a recognised leader in retail media. Before joining Vistar Media, he served as executive vice president of global retailer sales at CitrusAd, where he was instrumental in the company’s growth, acquisition, and rebrand to Epsilon Retail Media. Prior to that, he held a similar leadership role at Triad Retail Media, one of the early pioneers in retail media networks.
Speaking about his appointment, Cheyney said, “I’m excited to join Vistar at a time when retail media is on the cusp of transforming how brands reach consumers in the real world. By leveraging Vistar’s powerful programmatic solutions, we can help retailers unlock new revenue streams while giving brands more ways to connect with shoppers along their entire journey.”
Cheyney’s role will be crucial in strengthening Vistar’s position within the retail ecosystem and advancing the company’s 2025 strategy, which centres on global expansion and solidifying Vistar as the leading digital out-of-home (DOOH) partner for retail media networks worldwide.
Eric Lamb, SVP of enterprise solutions at Vistar Media, commented, “Retail media networks are transforming the advertising landscape, offering new opportunities for brands to connect with consumers beyond traditional digital channels. With Sean’s vast experience and innovative leadership, we are primed to bring retail media to the real world, empowering retailers and brands to engage consumers where it matters most.”
Meanwhile, Ben Baker, managing director of APAC at Vistar Media, stated, “We couldn’t be more excited to have Sean Cheyney join Vistar Media at a time when retail media is poised for substantial growth. Sean’s expertise will be instrumental in helping us seamlessly integrate digital out-of-home with retail media platforms.”
“As retail media becomes an increasingly vital channel for brands, his extensive experience will support us in developing innovative solutions that create value for both retailers and brands. Southeast Asia, in particular, is embracing retail media, and we are confident that this momentum will continue as we look to the future,” he added.
