Vistar Media expands Singapore team as programmatic DOOH demand rises in Southeast Asia

Singapore – Vistar Media is strengthening its Singapore team with three new appointments, as programmatic digital out-of-home (DOOH) gathers pace across Southeast Asia.

The firm, part of T-Mobile Advertising Solutions, has named Haravin K as Senior Business Director, Dawn Neca as Account Director, and Tissany Tan as Account Executive—bolstering its local bench with talent spanning programmatic, adtech sales, and regional campaign strategy.

The hires land at a moment when brands and agencies are rethinking outdoor media. Across Southeast Asia’s dense, mobile-first cities, static billboards are giving way to data-led, flexible formats that can be bought in near real time.

Kevin Smyth, Commercial Director for Southeast Asia at Vistar Media, said, “The momentum in Singapore and across Southeast Asia is undeniable. There is a clear appetite for more sophisticated pDOOH execution, and with the right technology and creative now coming together, this is the right time to help scale the channel across the region. 

He added, “We are seeing strong demand from brands for high-quality, accessible creative, and by pairing that with best-in-class technology for planning and executing pDOOH, we can make it easier for buyers to move into programmatic and focus on the moments that matter. Most importantly, we have built a team with the experience, passion and drive to support clients, educate the market and help move the category forward.”

Haravin K joins from Ogury, where he served as Sales Director for Southeast Asia, focusing on privacy-first advertising solutions. 

Earlier roles at Publicis Media and Xaxis round out more than a decade in digital advertising. In his new role, he will focus on partnerships and accelerating adoption of creative-led, data-driven DOOH campaigns.

Dawn Neca, newly appointed Account Director, brings experience from Amobee, iPinYou, and The Trade Desk, where she worked with global brands on data-led, omnichannel strategies. 

At Vistar Media, she will focus on integrating DOOH into broader media plans.

Tissany Tan joins as Account Executive, supporting client partnerships and campaign delivery as the company scales its regional footprint.

Vistar Media, headquartered in New York and active in more than 35 markets, is positioning itself to capture that shift as Southeast Asia’s DOOH market moves towards automation, measurement, and scale.