Singapore – Creative agency VIRTUE Asia has promoted Lesley John to chief executive officer amidst a strategic restructuring.
The strategic restructure allows the agency to work independently of VICE Media Group while still collaborating with the VIRTUE Worldwide network on relevant proprietary research and global clients.
John has been with VIRTUE Asia since 2021, having served as its managing director before the promotion. Over the years, she has worked with various global and regional brands including Diageo, Toyota, and Shiseido.
Before joining VIRTUE Asia, she held leadership roles at MediaMonks, VCCP, Arcade, and BBH.
“This restructure represents an exciting new era for VIRTUE Asia, our people and clients. As we embark on a new chapter, the focus on creative innovation, cultural insight and meaningful partnerships remains unwavering. With greater autonomy and flexibility, our increased agility means we can meet the unique needs of brands across Asia, forge new alliances and tailor our approach to the region’s significant opportunities, while continuing to deliver the high standards that define VIRTUE,” John said.
“I’m delighted to be leading the teams in Singapore and India as CEO and while our clients will not notice any differences from the agency’s management change, we have plans to further invest in growing our team of specialists, underscoring our continued confidence in the region’s vast potential,” John added.
Chris Garbutt, president of VIRTUE Worldwide, commented, “Lesley’s appointment as CEO represents a new beginning for VIRTUE Asia. Operating independently, while maintaining collaborative ties with VIRTUE Worldwide will allow the agency to continue delivering innovative, culturally resonant work that drives real impact for clients. Under Lesley’s leadership, I look forward to watching the agency reach new heights and redefine what’s possible for brands in Asia.”
