Kuala Lumpur, Malaysia – Viddsee has announced its continued Southeast Asia expansion with the appointment of Jay Murali as group business director to lead its entry into the Malaysian market.
This expansion follows the recent launch of Viddsee’s operations in Thailand, led by industry veteran Venus Romsaitong, signaling the company’s growing footprint in the region and its commitment to offering integrated marketing solutions across key ASEAN markets.
In his role as group business director, Jay will be responsible for overseeing the business development strategy, client servicing, and partnership building in Malaysia. He will also play a regional role, working closely with the leadership team to align growth initiatives across Viddsee’s Southeast Asian markets.
Jay brings over 20 years of experience in advertising, digital marketing, branding, and business development. He has led multiple campaigns and built high-performing strategies for top-tier brands including Cetaphil Malaysia, Astro, Heineken, Air Selangor, Malaysia Airlines, Khazanah Malaysia, and Tony Roma’s.
With expertise in client acquisition, strategic partnerships, and multi-channel execution, Jay is well-positioned to grow Viddsee’s presence and impact in Malaysia.
Ho Jia Jian, CEO and founder of Viddsee, said, “Our vision is to be the go-to creative and marketing partner for brands in Asia. Malaysia is a key market in that journey. Following our expansion in Thailand, we’re excited to welcome Jay onboard to deepen our regional offering and continue building campaigns that resonate with local audiences while delivering measurable impact.”
Meanwhile, Christopher Cumming, managing director for Southeast Asia at Viddsee, commented, “Jay’s strategic thinking, leadership, and deep understanding of the Malaysian marketing landscape make him the right person to lead our growth here. His appointment strengthens our ability to deliver truly integrated, integrated marketing solutions that combine storytelling, media, and data to drive real business outcomes for brands.”
