Singapore – Viddsee, a short film platform, has announced key appointments to advance its content development and marketing capabilities. Christopher Cumming has been named as Viddsee’s vice president of commercial and Irsyaduddin Ifwat as associate creative director.
Leveraging his leadership skills, Cumming’s new role requires him to push for the company’s business growth while executing marketing strategies. Meanwhile, Ifwat is at the helm of developing creative solutions for Viddsee’s clients.
Both new team additions have notable experiences in the field. Prior to his appointment at Viddsee, Cumming served as general manager at CUE Group and group business director before that. He also held leadership roles at Wavemaker and Wunderman Thompson. Ifwat was a communications design lead at SATS Ltd. and a senior designer at PropertyGuru Group.
“I am thrilled to join Viddsee at such a pivotal time in its growth journey. I look forward to working with the talented team to enhance our commercial strategies and deliver outstanding value to our clients through innovative content solutions,” Summing said.
Ho Jia Jian, founder and chief executive officer of Viddsee, commented, “The addition of Christopher and Ifwat, combined with our commitment to growth, reinforces our dedication to creativity and excellence. We eagerly anticipate their contributions to our mission of empowering storytellers and enhancing client experiences.”
