Sydney, Australia – VaynerMedia Asia Pacific, an integrated creative and media agency, has appointed Karen Coleman as its new country manager in Australia, tasking her to drive the company’s growth in the country.
As country manager, Coleman is expected to maintain the company’s momentum in expanding its portfolio in Australia while continuing its social-at-the-centre approach. VaynerMedia Australia leverages her leadership for the development and success of the company in the region.
Coleman brings more than 20 years of experience in the field of business-to-business and business-to-consumer sectors. Before her post at VaynerMedia Australia, she served as the managing director at 303 MullenLowe Sydney. She also held the same role in Archetype and Text100.
“I’m proud to welcome Karen as our new Country Manager in Australia. She brings a remarkable energy and passion for the future of our industry, as well as a powerful combination of experience and curiosity,” Tim Lindley, managing director in APAC, said.
“She’s full of new ideas to meet the needs of modern consumers and has a sharp commercial mind that will deliver business impact for our clients. She has a keen eye for talent, and her commitment to nurturing younger generations is truly inspiring. I have no doubt that under her leadership, VaynerMedia Australia will continue to thrive and grow,” Lindley added.
“Having worked in PR, social and advertising agencies, I was really drawn to VaynerMedia’s social-at-the-centre thinking, as it’s very much my heritage in PR and Comms –– audience-first thinking, fast-moving, and always on the pulse of culture. The teams consist of consumer-centric storytellers and modern media teams that work collaboratively to evolve communication and media strategies based on real-time in-market signals and performance. The Australian team has already achieved huge success in the past three years, and I couldn’t be joining at a better time. I look forward to leading the agency through its next phase of growth,” Coleman commented.
VaynerMedia Australia has been working with a range of brands in the region for the past three years. It has worked with PepsiCo ANZ, SharkNinja, Carlton & United Breweries, Dabble, and more.
