Singapore – To further build its creative strengths in the Asia-Pacific region, global creative and media agency VaynerMedia has appointed Yash Murthy as its group creative director for Australia to lead the creative vision for the agency amidst its growing team in the country.
Murthy brings with him a wide range of creative, strategy and social experience. He previously served as head of creative and strategy for the restaurant Guzman y Gomez Mexican Kitchen in Australia, where he built and led the in-house strategy and creative agency team.
He has also assumed several positions at design and innovation company AKQA including being the social media and creative director; director of brand strategy, social and creative for APAC; and executive strategy and creative director. Furthermore, he stood as group account director for social and content at advertising agency M&C Saatchi in Australia.
In his new role, he will work closely with Amy Bradshaw, agency’s head in Australia.
Bradshaw said, “With his hybrid background as a business and creative leader, Yash truly understands our integrated approach and is well positioned to drive real impact for our clients and VaynerMedia’s growth.”
Meanwhile, Murthy strongly believes that in the midst of the fundamental reimagination of how brands are built, consumed and cultivated, VaynerMedia is equipped enough to deliver.
He added, “Partnering with our clients here in Australia to create this future in big, bold and impactful ways is a prospect I’m incredibly excited about.”
VaynerMedia has also recently announced other appointments in the region including Chan Woei Hern who assumes the position of head of creative for Asia-Pacific.
