Sydney, Australia – Global entertainment company VA Media has appointed Organic Pacific and Havas to support its ambitions to grow within the APAC region and internationally.
Organic Pacific and Havas’ area of responsibility includes the development of a global strategy, international brand profiling, and an industry event approach for VA Media.
The win for the Havas-owned agencies is another in a string of recent wins for the Group.
VA Media is an Australian-based, ad-supported video on demand (AVOD) network and an enterprise partner of YouTube in the APAC region. Its flagship YouTube channels include Movie Central, True Crime Central, Horror Central, We Are Pride, and Documentary Central.
Partnering with leading studios, major film companies, and distribution businesses, VA Media connects content creators with audiences to monetise their content across YouTube, Facebook, SNAP and other AVOD streaming platforms.
The agency appointments follow a series of high-profile internal hires, with Isabella Ronzel, previously working as network partnerships manager at News Corp Australia, now joining as head of brand marketing and commercial partnerships. Kristen Bedno was also onboarded as the head of content partnerships and acquisitions for North America in March this year to expand the footprint in the US. Lastly, Hannah Barnes, a former Foxtel executive who joined in 2021 as Director of Unscripted, is now also managing VA’s newly created original production arm.
Mark Ashbridge, CEO at VA Media, said, “VA Media works side by side with the best creative talent to create, curate and optimise great content, achieving proven and quantifiable results. We’re excited to appoint Organic and the Havas Network to assist our ambitious growth plans and inform the industry about VA Media in the Asia Pacific region and globally.”
Meanwhile, Annabelle Gigliotti, managing partner at Organic Pacific, said, “VA Media is enjoying exceptional success in the evolving AVOD landscape and team Organic are looking forward to working with VA Media on promoting its global brands. This space is growing exponentially and with watch-time hours on owned and operated channels of over 270 million hours in the last 365 days, equal to over 30,000 years of content consumption, the opportunities are endless.”
