Organic Pacific Archives - MARKETECH APAC

Sydney, Australia – The popular tech and media event South by Southwest (SXSW) is making its debut in Asia-Pacific through SXSW Sydney 2023, and the event has appointed regional agency partners ahead of the event, which will happen in October this year.

Collaborating with the festival since the initial Australian announcement last year, Present Company take the lead on brand, creative and social, while Thinking Loud are managing the PR across culture, music, and gaming media. Organic Pacific are working in conjunction with Thinking Loud, and are responsible for Australian screen, business, and technology media.

Globally, Organic international teams will manage domestic US and European communications, with Red Havas Singapore acting as the PR lead for the Asian markets.

SXSW Sydney is a week-long event where tech and innovation, games, music, and screen industries will converge with culture for unexpected discoveries. From a grassroots start in Austin Texas in 1987 to a new, second home in Sydney, SXSW Sydney is set to be a new experience for the event’s 37-year run.

Colin Daniels, managing director of SXSW Sydney said, “SXSW has a 37-year history as the unmissable industry conference and showcase for innovators and creative leaders. In October the event will land in Sydney, Australia for the first of what will be a vibrant annual event for the harbour city.”

He added, “The undertaking of producing an event of the cultural importance of SXSW Sydney, and the global scale, requires an international team of experts, and we couldn’t ask for better partners than the pros at Present Company, Thinking Loud, Organic and Red Havas to support our goals.”

Sydney, Australia – Havas Group’s specialist entertainment communications agency, Organic Pacific, have announced a number of new business wins, as part of its continued growth.

Organic Pacific has been appointed by Universal Pictures Content Group to partner on Lee Kernaghan: The Boy from the Bush and Reef: Stalked, BMG Records, collaborating on the multiverse of Future/Never experiences from Daniel Johns, Every Cloud Productions for an unannounced unit publicity project, Moving Story to promote their annual calendar of film festivals, and Black Pearl Productions to manage the social media strategy for ‘Bosch & Rockit’, as well as Greenlight Productions for ‘Straya and Ever After’. Moreover, Organic has also been engaged by The Alliance Francaise Film Festival for the second year running.

The Sydney-based operation launched as Organic’s APAC arm in October 2021, joining the group’s multi-territory operations in London and Los Angeles to bring innovative publicity and social media services to content creators and distributors in film, television, music, and gaming across Australia and New Zealand.

Philippe Ostermann, business development manager at The Alliance Francaise Film Festival, shared that the team at Organic Pacific are a joy to work with and achieved exceptional results for their wonderful film festival last year.

“Their connections are unparalleled and as we grow the festival and our offerings for sponsors the decision to work with them again was an easy one. We are very excited about what we can achieve together this year,” said Ostermann.

Meanwhile, Annabelle Gigliotti, Organic Pacific’s head of entertainment, commented that they are thrilled to be partnering with the industry’s best on this range of exciting new projects, and they felt there was a gap in the market for internationally connected entertainment communications and the success of this first year proves that the industry agrees.

“What our team has achieved in under a year since we launched in Australia is something I’m exceptionally proud of, and we’ll continue to deliver our world-class communications services – while having the best time doing it,” said Gigliotti.

Australia – Organic Pacific, the specialist entertainment communications agency under Havas Group, has appointed three new senior hires, following a rush of new business after its opening in October 2021.

The new hires are Colette Cordes, the new senior account director, Alyce Christiansen, the new account manager, and Orla Doyle, the new account executive.

Corder is a 13-year global communications specialist who has developed campaigns and storytelling strategies for global entertainment brands, including LEGO, Warner Bros, and HBO. Prior to joining Organic Pacific, she held communications roles at Australia’s campervan, motorhome, and caravan sharing community Camplify and The Walt Disney Company London.

Meanwhile, Christiansen has spent the past four years working in communications across entertainment, arts, and sport for clients including Roadshow Films, Melbourne Theatre Company, and the Australian Grand Prix Corporation. She has also worked on dynamic campaigns for Warner Bros, including the company’s first global fan event, DC FanDome, and the 2019 film Joker.

And lastly, Doyle is an AFTRS graduate, and emerging screenwriter and director. Her impressive showreel includes short films, music videos, and online drama series, while her experience working as a marketing assistant means she is finely attuned to the need to deliver results, as well as greatly creative.

Annabelle Gigliotti, Organic Pacific’s head of entertainment, commented it is gratifying to have such fantastic new clients from across the arts and entertainment industry recognise the value of their world-class communications services and join them from the outset.

“We’re equally thrilled to welcome such talented and passionate individuals as Colette, Alyce, and Orla to the fold as we scale our business to service our new clients,” said Gigliotti.

The Sydney-based operation launched as Organic’s Asia Pacific arm. It offers clients access to Organic’s renowned campaign services, local, and international publicity, unit production publicity, corporate representation, and film and television festival representation, as well as digital activations, and social media management, amongst many others.