India – Uber India has teamed up with FCB India for its latest campaign, featuring father-and-son duo Jackie and Tiger Shroff, to highlight how Uber simplifies travel in today’s fast-paced world.
Uber’s campaign seeks to establish the brand as the go-to solution for travel hassles, offering a fresh and entertaining perspective through an engaging inter-generational story.
Conceptualised by FCB India, the campaign showcases a heartwarming on-screen exchange between Jackie and Tiger Shroff for the first time. The film features Jackie, representing the older generation, reminiscing about the “glories of struggle” from his past. In contrast, Tiger embodies the ease of modern life as he effortlessly books an Uber and moves on with convenience.
This light-hearted father-son interaction highlights how travel has evolved and underscores Uber’s role in simplifying it. By leveraging the popularity of this iconic duo, Uber effectively conveys its message to all generations, reinforcing its status as the ultimate travel companion.
Ameya Velankar, head of marketing, Uber India, said, “Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up. Uber believes that there’s always a simpler way to move—literally at the tap of a button.”
Velankar continued, “To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs. I would like to thank the brilliant creative team at FCB India for coming up with this fantastic idea that truly does justice to the brief.”
“Nothing moves Indians like a story rooted in a cultural truth, and no one moves Indians from point A to B better than Uber. This campaign is all about these two truths: one about the intergenerational notions of struggles and what they mean in life, and the other about how hassle-free it is to travel with Uber. And helming these stories are Jackie Shroff and Tiger Shroff, together for the first time ever—a marketing coup in itself,” Mayuresh Dubhashi, chief creative officer at FCB India, added.
