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Twitter’s policy banning tweets promoting rival socmed retracted after a few hours 

by Teddy Cambosa

-

December 19, 2022

Twitter’s policy banning tweets promoting rival socmed retracted after a few hours

Singapore – Hours after the announcement of banning users from promoting rival social media platforms, Twitter has deleted its previous announcement regarding said social media policy, with the dedicated page for it now unavailable.

In a series of now-deleted tweets, the official page of Twitter Support had said that starting December 18, they would no longer allow promotion of particular social media platforms on Twitter.

Some of the mentioned platforms include Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr, and Post. In addition, link-in-bio tools like Linktree and Lnk.Bio will be also banned.

“We know that many of our users may be active on other social media platforms; however, going forward, Twitter will no longer allow free promotion of specific social media platforms on Twitter,” the company said back then on its policy page.

However, it is worth noting that the social media platform said it will allow such types of tweets provided they fall under paid advertising or paid promotion.

The policy deletion was a result of the quick widespread criticism of said policy, including those by influencers who often cross-promote their social media platforms from one medium to another.

At the moment, Twitter’s safety page is currently holding a poll related to said ban on rival social media platforms. The poll revealed highly favoured opposition, with 85.5% of the respondents against such policy.

Should we have a policy preventing the creation of or use of existing accounts for the main purpose of advertising other social media platforms?

— Safety (@Safety) December 19, 2022

The new policies are done under the leadership of new CEO Elon Musk, who started off his time in the company by firing the company’s C-suite leadership, as well as doing massive layoffs which have reached marketing and communications teams in the Asia-Pacific region.

Related Tags Social Media Advertising policy Twitter
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