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Traveloka partners with Cebu Pacific to boost Philippine tourism for Southeast Asian travellers

by MARKETECH APAC

-

May 22, 2024

Bangkok, Thailand – Traveloka has established a strategic agreement with Filipino carrier Cebu Pacific (CEB) to bring more Thai and Southeast Asian travellers to the Philippines. This cooperation will create an application programming interface that will allow inbound travellers to explore CEB flights using the Traveloka app. 

This initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for Thai and Southeast Asian tourists to explore the country’s exciting destinations. It is in line with Traveloka’s commitment to helping the tourism industry in Southeast Asia recover from the pandemic. 

The tourist industry in the Philippines continues to develop every year. Over 5.4 million foreign visitors were registered by the Philippine Department of Tourism in 2023, and 7.7 million are anticipated by 2024. 

In the meantime, compared to the prior year, Traveloka saw a 2.5-fold rise in searches for the top five airports in the Philippines in 2024. Traveloka’s top five travel destinations in the Philippines are Manila, Laguindingan, Cebu, Davao, Boracay, and Palawan. 

Speaking about the partnership, Iko Putera, CEO of Transport Traveloka, said, “Traveloka understands the Philippines’ vast potential for sustainable tourism growth. Therefore, we invite travellers from Thailand and Southeast Asia to discover new experiences in the Philippines. Our partnership with Cebu Pacific, one of the premier and most affordable airlines for the Philippines, will provide diverse possibilities for travellers and spearhead innovation to deliver optimal solutions for customers. We will also contribute to growth within the tourism industry in the Philippines and the wider region.”

Meanwhile, Xander Lao, president and chief commercial officer of Cebu Pacific, expressed, “We are delighted to collaborate with Traveloka to support the local tourism industry and make travelling to the Philippines much easier. The Philippines is home to some of the world’s best beaches, stunning landscapes, and rich cultural heritage. We encourage travellers from all over the world to fly with Cebu Pacific and experience the beauty of our country, now made more accessible through our partnership with Traveloka.”

Related Tags Marketing Philippines Tourism Cebu Pacific Partnership Traveloka
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