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TrafficGuard welcomes Elie Shuggi as new chief product officer

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Singapore – Digital ad verification and fraud prevention platform Trafficguard has appointed Elie Shuggi as its new chief product officer. He will be responsible for scaling the company’s product offerings and supporting its growth globally. 

Elie brings over 20 years of experience leading global products in major Fortune 500 companies across banking, insurance, and e-commerce. This appointment comes just weeks after the company announced an AU$3m funding raise to support its growing roster of global blue chip clients such as entertainment giant Disney, online travel leader Lux Escapes, and sports betting businesses such as William Hill and Better Collective.

In his new role, Shuggi will be in charge of growing TrafficGuard’s organisational and product capabilities including advancing a ‘Self Serve’ product designed for SMEs, and a social product, focussing on the rampant ad fraud problem impacting social platforms such as Instagram, Facebook, and Twitter. 

Commenting on his appointment, Shuggi said, “I’m thrilled to be a part of this high-performing company and its mission. Helping develop and scale the business’s product portfolio is a challenge I’m truly looking forward to tackling, with the added benefit of working alongside a talented, high-calibre team.”

Mat Ratty, CEO of TrafficGuard, shared that ad fraud is in many ways, a pandemic – one that is affecting companies more than anyone thinks and impacting traditional metrics which govern spend and investment, and it is a $127b problem plaguing the advertising industry today and they are at the forefront of disruption and innovation in this space. 

“TrafficGuard is fast becoming the measurement and verification tool of choice for enterprises and SMEs globally. We are in rapid growth mode, and Elie’s experience will complement and drive our product ambition forward – especially towards SMEs, who are the hardest hit by bad actors in ad fraud. We are excited to welcome him to the TrafficGuard team and look forward to bolstering our product portfolio and truly helping brands reach their maximum market potential,” said Ratty.

TrafficGuard said that this is its third key leadership hire after the recent promotion of Matt Sutton to chief operations officer and the hiring of Chadwick Kinlay as chief marketing officer. Together, they bring over 25 years of experience and world-class leadership to the business.

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