Australia – TLC Healthcare, a provider of integrated healthcare services in Australia, has teamed up with Frank Digital, a Jaywing agency, to unveil a new digital platform. This launch marks TLC Healthcare’s evolution from a traditional aged care service provider to a comprehensive, transformative healthcare model.
Frank Digital, a digital product and user-experience agency, has been tasked with redesigning TLC Healthcare’s online presence. Their goal is to improve the customer experience, enhance web navigation, and streamline online data capture for better lead generation and customer follow-up, all leveraging TLC’s new HubSpot CRM platform.
The agency merged TLC Healthcare’s 35+ websites into a single, unified digital platform. This process included a comprehensive redesign of the user experience (UX) and user interface (UI) to better communicate the company’s mission and extensive range of services. Additionally, clever animations were integrated throughout the site, adding personality to the brand and creating delightful moments for users.
Matthew Mellor, CMO at TLC Healthcare, commented, “Our collaboration with Frank Digital has resulted in a website that truly represents our vision of integrated healthcare services. The new site significantly improves how we connect with our clients and manage their needs, streamlining our processes and enhancing overall satisfaction. We are excited to launch this new platform and continue our journey of providing life-changing healthcare.”
Matt Smartt, head of experience design at Frank Digital, also said, “Our goal was to create a website for TLC Healthcare that not only reflects their comprehensive healthcare model but also provides an exceptional user experience. The new site is a testament to our team’s dedication to delivering innovative design and technology.”
This news follows Jaywing’s recent expansion into Asia and strengthened partnerships with clients like Crocs, Sitecore, and New Balance. The agency will collaborate with these brands across Japan, Hong Kong, Taiwan, Singapore, and Malaysia, focussing on creative, digital media, SEO, and content.
