Singapore – Online brokerage firm Tiger Brokers has appointed independent agency W Communications to handle its communications across Singapore and the Asia-Pacific (APAC).
Following its win in a competitive pitch, W Communications is set to boost Tiger Brokers’ brand awareness and build trust for audiences in the region. W Communications will highlight Tiger Brokers’ mission to make trading and investing accessible.
Amplifying Tiger Brokers’ offerings and expertise through the partnership, W Communications will strive to engage a wider audience while maintaining its focus on the firm’s primary target audience, which consists of retail investors and individuals with high net worth.
Through the partnership, W Communications continues strengthening its presence in the region while growing its multinational clientele.
Kenneth Chew, corporate lead at W Communications, said, “By operating in the region’s highly competitive financial hub, staying at the forefront of industry innovation is no longer just an advantage – it is a necessity. With this partnership, we aim to solidify Tiger Broker’s leadership position through impactful content and campaigns. Our team’s experience in the financial sector provides us with a deep understanding of market dynamics and movements, which enables us to effectively convey Tiger Broker’s key messages through a comprehensive approach that integrates technical market insights with strategic branding initiatives.”
Shelton Chang, PR manager at Tiger Brokers, commented, “Engaging with investors today will require an innovative communication strategy for robust storytelling. Our partnership with W Communications highlights our commitment to staying ahead of the industry curve when it comes to effectively conveying our value proposition to clients, in line with our business objectives.”
