Ticketmaster enters Philippine market through partnership with SM Prime

Manila, Philippines – SM Prime Holdings and Ticketmaster have launched SM Ticketmaster, a new ticketing service that marks Ticketmaster’s entry into the Philippine market.

The new platform will continue providing ticketing services currently offered through SM Tickets, serving fans, promoters, organisers and venues across the country’s live entertainment sector. The companies said the launch comes amid rising demand for live experiences in the Philippines, including concerts, sports events and other live shows.

SM Ticketmaster combines Ticketmaster’s ticketing technology and fraud prevention capabilities with SM Prime’s local market experience and operations.

“Our goal is to make the ticket-buying experience more reliable, secure and convenient for customers,” said Jeffrey C. Lim, President of SM Prime. “Through this partnership, we are combining Ticketmaster’s global ticketing technology with our local operating expertise to support the next phase of live entertainment in the Philippines.”

The company said SM Ticketmaster will work with third-party venues, promoters and organisers across concerts, sports and other live events. It will also support SM Prime-owned venues, including SM Mall of Asia Arena, SMDC Festival Grounds and the upcoming SM Seaside Cebu Arena.

“Fans in the Philippines are showing strong and growing demand for live experiences, from major international tours to sports and local shows. For Ticketmaster, this is an important new market and a natural next step in our international expansion,” said Jim Kotsonis, Regional Vice President, APAC, Ticketmaster. “SM Ticketmaster will give fans a simpler way to buy tickets and organisers stronger tools to manage their events.”

The venture will be led by Mike Mangubat and will provide end-to-end ticketing services for promoters, organisers and venues, including event operations, marketing and customer service support.