Twilio strengthens AEG partnership to enhance personalised fan engagement

Singapore – Twilio and AEG have expanded their relationship through a new multi-year strategic partnership aimed at personalising fan engagement across ticketing, sports, and live entertainment.

Under the agreement, Twilio’s customer engagement technology will be implemented across Crypto.com Arena, the LA Kings, and AXS, AEG’s global ticketing platform, to streamline and enhance communication from ticket purchase through to in-venue experiences and post-event engagement. 

The partnership marks Twilio’s first collaboration spanning a major venue, an NHL team, and a ticketing platform.

As part of the deal, Twilio has been named a Founding Partner of Crypto.com Arena, the official away helmet partner of the LA Kings, and a media partner of AXS. 

AEG will also expand its adoption of Twilio’s platform, including Twilio Segment, Programmable Messaging, and Verify, to enable more data-driven, personalised fan interactions before, during, and after live events.

“Live event experiences are emotional at their core, and Twilio’s platform helps amplify those moments by turning every interaction into an amazing experience,” said Chris Koehler, chief marketing officer at Twilio. 

He added, “By partnering with AEG, we’ll help the company enhance its fan engagement across Crypto.com Arena, the LA Kings, and AXS for fans’ ticketing needs.”

AEG Global Partnerships president and COO Nick Baker asserted, “This new partnership with Twilio brings transformative technology to our properties. The Twilio platform will help us know our customers even better with detailed profiles that deliver the personalised communication and experiences today’s fans expect while giving our teams powerful tools to drive business and operate more efficiently.”

Twilio’s technology already supports SMS and multi-factor authentication for the AXS mobile app, with further opportunities to scale under the expanded partnership. “

Twilio’s technology has enhanced how we engage with customers across our ticketing platform,” said Justin Burleigh, chief product officer of AXS. 

He added, “Their services already allow us to deliver secure, seamless communication and ticket transfers. With our broadened partnership, we’re excited to further engage with our global fan base and provide even more personalised experiences.”

At Crypto.com Arena, which hosts more than 200 events annually, Twilio will benefit from premium brand visibility, interactive fan activations, and integration with the venue’s premium business division. 

“Crypto.com Arena continues to set the standard for innovation in live entertainment, and Twilio’s platform takes our capabilities to the next level,” said Katie Pandolfo, General Manager of Crypto.com Arena. 

She further commented, “Their customer engagement platform will enhance how we engage with millions of annual guests while enabling our premium team to deliver even more exceptional service to our valued clients.”

Twilio’s presence will also extend across L.A. LIVE and appear on LA Kings away helmets throughout the 2025–26 NHL season, further strengthening its visibility among sports and live entertainment audiences.