Singapore – HSBC Singapore has unveiled an exclusive international lifestyle and entertainment platform designed to elevate the experiences of its Premier Mastercard cardholders.
The platform offers entertainment experiences in Southeast Asia (SEA) and the United Kingdom (UK), catering to the lifestyle needs of Premier customers.
The launch enhances HSBC’s Premier offering for its affluent customers, providing tailored experiences that meet their health and wealth needs.
Leveraging Mastercard’s partnership with entertainment company Live Nation, HSBC Premier Mastercard holders can enjoy various benefits, including priority access to concerts and shows in SEA and the UK. They can also enter select shows in the UK and meet international artists with a VIP experience.
The platform’s debut will feature comedian Russell Peters as its first exclusive offering. Peters is bringing his ‘Relax World Tour’ to The Star Theatre on April 11, 2025.
Additionally, HSBC Premier Mastercard cardholders will gain access to presales for highly anticipated events, such as Lady Gaga and BABYMONSTER’s Singapore shows.
“We are committed to delivering delightful experiences for our customers that go beyond traditional banking services, opening up a world of opportunities for them. The growing appetite for premium entertainment experiences is clear, with our Premier Mastercard customers showing increased interest and spend in international entertainment,” Ashmita Acharya, head of international wealth and premier banking in Singapore, said.
“Tapping our strong international connectivity, we are excited to build up our suite of international lifestyle privileges and curated experiences for our customers, from dining to travel and entertainment, to complement their globetrotting lifestyles as they seek out unique experiences,” Acharya added.
Julie Nestor, executive vice president of marketing and communications in Asia Pacific at Mastercard, commented, “People today are focusing their attention and precious resources on what makes them feel good — their passions. In Singapore, music ranks among consumers’ top five passions, with most (69%) music lovers wishing that brands did more to acknowledge and incentivise them for indulging in their passion with perks like credit card rewards, immersive live music experiences, and access to pre-sale tickets.”
“To give the people what they want, Mastercard is delighted to partner with HSBC Singapore to offer cardholders exclusive access to incredible entertainment, music experiences and benefits, all in one place, through priceless.com/HSBCSG,” Nestor added.
