Tag: Thrive PR

Australia – Local public relations agency Thrive PR continues to expand its presence in Australia with a new office in Perth and multiple hires in Queensland. Across ANZ, Thrive now employs nearly 100 staff with plans to continue to diversify its service offering with founder and managing director Leilani Abels focused on the agency’s future growth plan.

Thrive Perth is Thrive’s sixth location, opening up enormous opportunities for staff and clients across the network. It welcomes back Jodie Carlson as senior account director who returns to Thrive from an in-house role at HIF Australia. Carlson was formerly employed with Thrive in Sydney. 

Alana Sheridan will support Carlson as a public relations assistant with the duo working across national clients with a local lens including LEGO, Airbnb and Tinder. 

In Brisbane, Miette Lelievre returns as group account director following her promotion on maternity leave. Four new hires have also been added to Thrive Queensland’s operation in the past month including ex-Sabio senior account director Paige Bradford, former Channel 7 producer Erika Rutledge as senior account manager and Kate Cullen from Cole Lawson who will strengthen Thrive’s corporate services as senior account manager.

Carlson said, “Thrive offers opportunities for its staff and clients like no other agency in Australia. Every year the agency innovates and continues to evolve which is why so many of us return to Thrive. The chance to work with a great network of people and big global brands, matched with boutique agency benefits. The flexibility to work in any of Thrive’s locations was also another reason I wanted to return to the business, which I think will continue to attract great talent as we grow in Western Australia.”

Meanwhile, Leilani Abels, managing director at Thrive, commented, “Thrive is uniquely positioned to offer its people the opportunity to do their career-best work on exciting local and global brands investing in innovation and technology. We live by the mantra, “limited by nothing” which is what attracts the best talent to Thrive.”

Sydney, Australia – Independent public relations agency, Thrive PR, has launched its dedicated technology training program for marcomms and PR professionals, Thrive Tech Academy, which aims to help professionals from all levels of experience advance their knowledge, understanding, and ability to communicate in today’s tech-driven world. 

The Thrive Tech Academy brings together tech training and resources along with industry speakers to educate people coming from non-traditional technology backgrounds. The course, which was developed with the support of tech industry leaders AIIA, Cisco, and renowned tech expert Brad Howarth, among others, will be divided into three modules, from foundations around how technology is shaping today’s digital world, to more advanced tech and marcomms skills deep dives. Each module will consist of a one-hour lesson per week for a 12-week period. 

With a mix of theory and practice, as well as online and in-person sessions which will be delivered by Thrive Tech Academy’s panel of tech and marcomms experts, the course will put an extra focus on filling the most common skill gaps in marcomms today, which includes technical writing, storytelling, and thought leadership, as well as corporate profiling applied to technology. 

Leilani Abels, Thrive’s founder and managing director, believes that tech expertise is no longer a niche specialism, but a compulsory requirement for tomorrow’s workforce and for all growing industries. 

She further shared today marks the first opportunity for industry professionals and technology partners to register interest in a course that can transform their careers as they prepare for the 2022 launch of the Thrive Tech Academy.

“We are seeing booming demand for tech expertise in public relations, media, marketing and the advertising industries yet we see a huge shortage of talent with the capabilities to serve the tech sector. Additionally, technology is driving some of the most interesting and innovative projects by forward-thinking brands and we know that technology is an active driver in the recovery of our economy post-COVID-19,” said Abels.

Meanwhile, Brad Howarth, Thrive Tech Academy’s chief advisor, said, “It doesn’t matter what industry you are in or whether you’re an executive or a grad, you can benefit from understanding technology, its applications, what’s happening in the world of tech, and the opportunities and challenges ahead.”

Registrations of interest are now open to both marcomms professionals wanting to upskill and industry partners wanting to lend their expertise to the program.

Sydney, Australia – Leading accommodations platform within the sharing economy, y Airbnb, has appointed independent public relations agency, Thrive PR, as its sole PR agency for the ANZ region.

The appointment will see Thrive supporting Airbnb’s consumer and corporate public relations work, and initiating a number of major projects throughout the year. Led out of Sydney, Thrive will be boosting Airbnb’s strategy and creative duties, with specialist support across key locations including Melbourne, Brisbane, and Gold Coast, as well as Perth, and Auckland.

Leilani Abels, Thrive’s founder and managing director, believes that both companies share the same entrepreneurial spirit and passion for community and creating memorable experiences. 

“I’m excited for our consultants to have the opportunity to work with Airbnb’s first-class team, on an incredible brand and with a world leader in its category. We have begun our journey to deliver great value, innovative thinking, and business impact to Airbnb,” said Abels.

In August this year, Thrive has announced the appointment of two new senior hires, namely Natanael Bloch, the new group account director for Melbourne, and Taryn Silver, the new account manager for Sydney, to lead its specialist business team called Business, Purpose, and Brand Reputation.