The ability to communicate across cultures is no longer a competitive advantage—it’s a business imperative. As brands expand their global reach, the challenge lies not only in crafting messages that resonate internationally but in ensuring those messages are deeply relevant at the local level.
For marketing professionals, this balancing act—navigating global consistency while embracing regional nuance—demands more than translation. It requires strategic localisation grounded in cultural intelligence, audience insight, and adaptive messaging.
To give marketers a better understanding on how to create effective communication channels, MARKETECH APAC is hosting an exclusive webinar titled “Global Conversations, Local Impact: Mastering Regional Communication Strategies”, to be held on 17 June 2025 at 11AM SGT.
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
First up on the webinar is a keynote presentation from Hugh Haley, head of partners for APAC at Sinch where he will discuss the evolution of customer communications in a hyper-connected world. Moreover, he will also highlight emerging channel preferences and the growing influence of conversational AI in Asia, as well as delve into strategies for achieving global success by winning in the diverse and dynamic Asian market.
The webinar will also feature a panel discussion where they will discuss the future of customer communications in Asia, including the rise of super apps and their profound impact on how brands connect with consumers, delve into the role of AI and automation in enhancing and streamlining customer interactions, and share forward-looking predictions on emerging communication trends across Asia.
The panellists are as follows:
- Céline Sciortino, group vice president of brand & marketing at FWD Group
- Angeline Angeles, marketing director at GoTyme Bank
- Hugh Haley, head of partners for APAC at Sinch
Fatima Baduria, regional journalist at MARKETECH APAC, is moderating the session.
Speaking about the webinar, Teddy Cambosa, regional editor at MARKETECH APAC, said, “In an era where digital platforms erase borders and global reach is instantaneous, the real power of communication lies not in how far your message travels, but in how deeply it resonates. We’re excited to bring this webinar to you as we believe that the future of customer communication belongs to marketers who can think globally, act regionally, and connect with customers on a personal, human level—through the right channels, in the right voice, at the right moment.”
“Global Conversations, Local Impact: Mastering Regional Communication Strategies” is done in partnership with Sinch. Join us on 17 June 2025 at 11AM SGT by registering for free HERE–don’t miss it!
