Singapore – Restaurant brand The Soup Spoon is encouraging Singaporeans to achieve their health goals for the new year in its latest ‘Split the Cals’ campaign.
As part of ‘Split the Cals’ campaign, in collaboration with We Are Social Singapore, The Soup Spoon will be giving away discount vouchers to participants of the promotion, with 100 participants gaining the chance to win meal prizes.
The campaign, strategically set for the new year, aims to help people follow through with their resolutions for healthier lifestyles, promoting healthy food choices.
‘Split the Cals’ allows customers to swap their food temptations for healthier and calorie-conscious meals with a friend. To participate, customers can post or comment on a photo of a tempting food ad on Instagram, tagging The Soup Spoon and a friend to share the healthy meals.
Besides the social media campaign on Instagram, it will also be launched in-store at The Soup Spoon’s locations across Singapore. The campaign runs from January 7 to 21, 2025.
Anna Lim, co-founder and Souperchef at The Soup Spoon, said, “We know that New Year’s resolutions often centre around healthier living and we want to make it easier for our customers to turn those resolutions into reality. Our extensive menu of unique soup meal combinations makes healthy eating feel like an exciting journey rather than a chore. And because we believe health is better together, we’re encouraging everyone to take the journey with a friend or a buddy, so you can inspire each other every step of the way in 2025!”
Omar Sotomayor, regional executive creative director at We Are Social Singapore, commented, “Every January, many of us make New Year’s resolutions to eat healthier, only to be derailed by tempting fast food promotions and turning to guilt-ridden, lonely junk food binges. But The Soup Spoon saw an opportunity: why not turn these ads, designed to tempt you, into a chance for healthier meals at The Soup Spoon? That was the inspiration for ‘Split the Cals’. For example, a 1400-calorie burger combo could become a wholesome, joyful meal for two—helping you and a friend stick to your resolutions, because staying healthy is easier together.”
