Singapore – We Are Social Singapore, a socially-led creative agency, has strengthened its creative leadership by appointing award-winning creative director Rodrigo Mitma to co-lead its team.
With nearly 15 years of industry experience, Mitma brings extensive expertise in healthcare, having spearheaded local, regional, and global creative campaigns. His portfolio also spans diverse sectors, including FMCG, automotive, retail, and government, showcasing his versatility across various industries.
For the past seven years, Mitma has been based in Singapore, where he led creative teams at DDB and McCann Health. Before relocating to Singapore, he honed his skills at Grey and CARNE Prime Advertising House in Lima. His work has earned prestigious accolades, including awards at the Effies, Clio, LIA, and Spikes, along with shortlist recognitions at Cannes Lions and D&AD.
In his role, Mitma will co-lead the creative team alongside fellow creative director Daniel Foo, driving the development of social-first, innovative, and impactful campaigns for clients. He will report directly to regional executive creative director Omar Sotomayor.
Sotomayor said, “Rod brings invaluable expertise in regional and global campaigns for top-tier clients to our team. I’ve always admired his curiosity and resourcefulness in tackling creative challenges, from exploring new uses of AI to his attention to emerging trends in craft and design. He’s a true student of advertising.”
Also talking about his new role, Mitma shared, “I was drawn to the agency’s relentless drive to raise the bar on what is considered ‘social’ for brands and consumers. Working with Omar, Daniel, and the team is going to be a remarkable experience; I can’t wait to create work that ignites conversations and generates hype, both online and offline.”
